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Apple Experience Event 2026

Apple's Experience event is on March 4. We could see the iPhone 17E, an M4 iPad Air, a low-cost MacBook, and new MacBook Air and MacBook Pro models.

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Laptops
Apple's MacBook Neo Hands-On: A Premium Laptop for $599

The new 13-inch Neo has just the right feature mix for the money and a great look and feel that's going to make it tough to beat.

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Apple Launches MacBook Pros With New M5 Pro, M5 Max Chips
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Apple Debuts the $599 iPhone 17E With MagSafe – and It Comes in Pink
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Apple's New Studio Display XDR Is $3,299, and You Don't Even Have to Pay for the Stand
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Apple Schedules 'Special Experience' in New York, London and Shanghai on March 4
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Apple Brings MacBook Air Up to Speed With M5 Chip
03/03/2026
Apple Launches MacBook Pros With New M5 Pro, M5 Max Chips
03/03/2026
Apple Debuts the $599 iPhone 17E With MagSafe – and It Comes in Pink
03/05/2026
Apple's New Studio Display XDR Is $3,299, and You Don't Even Have to Pay for the Stand
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Apple Schedules 'Special Experience' in New York, London and Shanghai on March 4
02/16/2026

Latest Videos

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Product Reviews

MacBook Neo Review: The Best Laptop for $600 Is Even Better at $700
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MacBook Pro 16 M5 Pro, M5 Max Review: Go, Speed Racer, Go
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iPad Air M4 Review: The Best Option for the Moment
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iPhone 17E Review: Magnetically Appealing (and Pink)
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I Tested the iPhone 17 Pro Max. It's Part Midlife Crisis and Part Battery-Life King
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Never Mind the iPhone Pro: The iPhone 17 Is Probably All You Need
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I Tested the Apple Watch Ultra 3 and It's Like a Land Rover for Your Wrist
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I Tried Apple's New AirPods Pro 3, and They Feel Surprisingly Different
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WHAT IS APPLE'S EXPERIENCE EVENT ON MARCH 4?

The Apple Experience event is on Wednesday, March 4, in New York, London and Shanghai. This won't be like the typical iPhone fall event with a keynote. Instead, the company is expected to announce several products in the preceding days: the iPhone 17E, M4 iPad Air, a low-cost MacBook, and new MacBook Air and MacBook Pro models. On March 4, we expect invited members of the press to get hands-on time with the new products.

CNET's experts will bring you all the latest Apple news as it happens.

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