Scared your team will lose the Super Bowl? You may have something far bigger to fear in the form of #RoboChild, a weird-looking kid bot born to the world in Intuit's Super Bowl ad Sunday. In the commercial, the little guy with a head that's a face in the front and mechanical parts in the back stands by his sleeping dad's bed and rouses him with a "Wakey wakey papa."
Judging from the tweets that followed the airing of the ad, it appears RoboChild awakened not just his father, but the nightmares of many a Super Bowl viewer. The ad, which promotes Intuit's TurboTax tax preparation software with a quick flash of the product's name at the end, presumably is meant to underscore one of the company's taglines: "Real humans, not robots."
Well, at least not this robot. "Stop this monstrosity," one Twitter user wrote.
Welp 😳😳 I know what will haunt my dreams tonight #robochild #turbotax #nightmares pic.twitter.com/9VgHTczKUx
— Pepper Jacobs (@pepper_jacobs) February 3, 2019
#robochild STOP THIS MONSTROSITY #stoprobochild
— Luke Charles (@Cannedawesomene) February 3, 2019
Congrats to #Robochild for vaulting to the head of the line for creepiest #SuperBowl commercial this year. KYAL pic.twitter.com/dLObrwvOnJ
— dj iverson (@djiverson) February 3, 2019
@PabloTorre Well it's official. We just witnessed the birth of the Robot Apocalypse. #robochild pic.twitter.com/2FUzta1GD7
— - Aaron - (@AboveAverageA) February 3, 2019
Others had questions about RoboChild's dad, specifically why he's sleeping on what appears to be a cot in the basement. Maybe that's where he created RoboChild, or maybe he's just on the outs with RoboChild's mom.
Why was #RoboChild’s “dad” sleeping on a cot in the basement?
— Matthew Kolken (@mkolken) February 3, 2019
Intuit isn't the first company to feature a robot in its Super Bowl commercial this year. Alongside Bo Jackson and a mermaid, Sprint's spot featured a few as well.
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