The Apple Watch Ultra 3 is our "powerhouse pick" for the best smartwatches of 2026. It boasts some impressive features like a two-day battery life and satellite connectivity, and as you might expect, it doesn't come cheap. Don't let the $799 starting price scare you off though, as there are plenty of ways to put one on your wrist for less.
Our shopping team has tracked down the best Ultra 3 discounts and offers out there and rounded them up below. Deals on the latest Apple devices can move fast though -- prices shift and offers disappear without much warning -- so we'll keep this page updated as new savings surface. And if you're open to other models, our roundup of the best Apple Watch deals covers the full lineup with the latest prices worth checking.
Buying a new Apple Watch Ultra 3? Don't forget to check out the best deals on the new iPhone 17 series and accessories like the AirPods Pro 3.
Apple Watch Ultra 3 deals
The Apple Watch Ultra 3 is up for grabs. Here's how you can score it for less. We'll continue adding offers as we spot more from retailers and carriers.
If you're upgrading from an older Apple Watch, you can trade it in at Apple for up to $295 in credit toward the Ultra 3. You'll also get 3% cash back when you make the purchase with an Apple Card.*
Best Buy isn't offering any direct discounts on the Apple Watch Ultra 3, but you can bring down the starting price a bit with an eligible trade-in. You can save as much as $250, which is what you'll get if you're upgrading from the Ultra 2. If you're trading in a more basic model like the Apple Watch Series 10, the most you'll save is $150. Devices from other brands including Samsung, Garmin and Fitbit are also accepted.
Plus, you get four months of free Apple Fitness Plus and three months of free Apple Music with the purchase.
Amazon has several Ultra 3 configurations on sale for $99 off right now. That drops the starting price down to $700, or you could upgrade to the Milanese band for $800.
Just be sure to double-check that your selected configuration is being sold and shipped by Amazon directly before making your purchase.
Verizon will knock up to $300 off the Apple Watch Ultra 3 in exchange for an eligible trade-in, which knocks the cost down to just $14 per month. To take advantage of this offer, you'll need to have or switch to a qualifying Plus plan. The discount is distributed as bill credits over 36 months.
While AT&T is not offering any direct discounts at the moment, you can save a little if you have an older device to trade in. You can also save up to $300 if you're buying two watches and adding at least one new line.
T-Mobile is offering a $300 discount on the Apple Watch Ultra 3 when you purchase two. Just note that you'll need a service plan for both, including at least one new line. Also note that only select configurations are available at the moment.
If you don't need the Ultra 3 in new condition, consider checking out Back Market. You can save as much as $174 by choosing a refurbished model. Availability shifts often, but we've seen prices from the low to mid $600s frequently. The watch still comes with a one-year warranty to ease your mind. The watch has already been through a 100-point inspection to make sure it's in good working condition. You may also be able to save a little more with an eligible trade-in.
While there are no active discounts at Target right now, you can save 5% if you have a Target Circle™ Card,* knocking around $40 off the starting price.
Visible offers no direct discounts on the Apple Watch 3 right now. However, it does offer inexpensive service plans and free shipping, so it's still worth considering.
How much does the Apple Watch Ultra 3 cost?
The Apple Watch Ultra 3 starts at $799 (£749, AU$1,399) and is available to order. It costs an extra $100 if you want to upgrade the band to the stylish titanium Milanese loop.
Should I upgrade to the Apple Watch Ultra 3?
CNET's experts will test this smartwatch and deliver a thorough, in‑depth review soon. In the meantime, you can read expert Jeff Carlson's breakdown of the upgrades. The general advice holds true: If you have an older Apple Watch from several generations ago, upgrading could offer significant improvements.
But if you own a relatively newer smartwatch, you may prefer to wait for a deeper analysis that compares your current watch to the Ultra 3. Alternatively, you may choose the Apple Watch Series 11 flagship if you don't need all the features included in the Ultra 3.
If you're shopping for previous models, our roundup of the best Apple Watch deals includes sales on the Apple Watch Series 10, Apple Watch Series 9, Apple Watch SE and Apple Watch Ultra 2.
Switching to an Android smartwatch? We've also found plenty of Samsung Galaxy Watch and Google Pixel Watch deals are available.
*All information about the Apple Card and Target Circle™ Card has been collected independently by CNET and has not been reviewed by the issuer.
