Claiming multiple spots on our list of the best smartwatches for 2026, Apple makes some of the top wearables on the market right now. The Apple Watch Ultra is the most advanced model in its lineup, and it comes with a staggering $799 starting price. You won't have to pay that much to put one on your wrist, though.
Retailers are currently offering up to $100 off the latest Apple Watch Ultra 3, and you can save even more if you have an old smartwatch to trade in. Plus, you can save over $200 on previous-gen models or snag a refurbished model for less than $300.
To help you make the most of these offers, CNET Senior Editor Adam Oram and our dedicated shopping team have identified the very best bargains on the Apple Watch Ultra, Ultra 2 and Ultra 3 and rounded them up below. We’ll continue to update this page as offers come and go, so check back often.
We also have roundups for the best deals on the Apple Watch Series 11 and Apple Watch SE 3 if you’re looking for a more affordable alternative.
Read more: Apple Watch Series 11 vs. Ultra 3 and SE 3: Which Watch Fits You Best?
Best Apple Watch Ultra 3 deals
The Apple Watch Ultra 3 was announced during Apple’s September 2025 event and hit the shelves later that month. These are the best deals currently available.
Apple's new and improved rugged Ultra 3 smartwatch comes with an intimidating $799 starting price, but you can knock up to $295 off in exchange for your old wearable. You'll also get 3% cash back when you purchase with an Apple Card.*
Right now, Amazon is offering $100 off several Apple Watch Ultra 3 configurations, which means you can put one on your wrist for $700. Just be sure to double-check that it's being sold and shipped by Amazon directly before making your purchase.
Best Buy isn't offering direct discounts on the Apple Watch Ultra 3, but you can knock up to $250 off the starting price with an eligible trade-in. The Apple Watch Ultra 2 will net you the most credit but older models and smartwatches from other brands also are accepted.
You'll also get four free months of Apple Fitness Plus and three free months of Apple Music with the purchase, if you're a new or returning subscriber.
Right now, AT&T's only Ultra 3 deal is $300 off when you purchase two and activate at least one new line of service. Credits will be delivered via 36 monthly bill credits.
It's not required to get this deal, but AT&T does have its own trade-in program where you can save even more in exchange for your old phone, tablet or smartwatch.
Best Apple Watch Ultra 2 deals
Released in September 2023, the Apple Watch Ultra 2 was Apple’s most advanced smartwatch until the Ultra 3 arrived. It maintains the overall design of its predecessor but has upgrades to the S9 chip for faster speeds and better battery efficiency. It also features an extra‑bright display. Athletes benefit from advanced metrics for running and cycling, while the extended altitude range is a boon for hikers and scuba divers.
Apple no longer sells this model directly, but you can still find it at select retailers. In addition, you can pick up certified refurbished models from Apple for around $559.
Amazon is one of the few retailers that still has the Apple Watch Ultra 2 available, and it has select configurations available for $599. That's a whopping $200 off the usual price, making this a great pick for those who don't want to upgrade to the newer and pricier Ultra 3.
Best Buy is offering $225 off on the Apple Watch Ultra 2. You can also take advantage of the tech retailer's trade-in program to score some more savings.
You can technically earn up to $250 off but that's only if you're downgrading from a more recent model. For the Apple Watch Series 9 and older, the most you'll save is about $110. Best Buy is also throwing in three months of Apple Music and four free months of Apple Fitness Plus with the purchase, as long as you're a new or returning subscriber.
Best Apple Watch Ultra deals
Apple has discontinued the first‑gen Apple Watch Ultra and most retailers have stopped stocking it. Deals and direct discounts are rare but refurbished models can save you some cash. Apple doesn’t currently have any refurbished Ultras in stock.
Back Market has a selection of refurbished Apple Watch Ultra models, ranging from fair to premium condition. They're slightly more affordable than Apple's refurbished models (which are not available right now), although they may exhibit greater signs of wear and tear.
Best Buy is another retailer that still has some refurbished Apple Watch Ultra models available. Prices start at $300 and models come with four free months of Apple Fitness Plus and three free months of Apple Music.
What is the best Apple Watch Ultra deal right now?
If you don't mind a previous-gen model, you can save $225 on the Apple Watch Ultra 2 at Best Buy, which is the biggest direct discount at the moment. If you're upgrading from an older model, however, Apple's trade-in program could save you as much as $295 on the latest and greatest Ultra 3.
How we choose Apple Watch Ultra deals at CNET
Because Apple rarely offers discounts itself, you have to look elsewhere to find savings. Our shopping experts scour the web for direct discounts and vets them to ensure they’re offered by trusted retailers. We also look for other ways to save, which may involve trade‑in offers, carrier contracts or cash‑back bargains tied to specific credit cards.
Apple Watch Ultra deals FAQs
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*All information about the Apple Card has been collected independently by CNET and has not been reviewed by the issuer.
