Major carriers, including T-Mobile, Verizon and AT&T, usually offer some amazing deals to entice you to switch. However, you'll have to sift through a lot of fine print to make sure you know what you're signing up for. Fortunately, CNET's shopping experts decipher phone and plan offers, and are here to help you save without the headache.
Below, you'll find our team's picks for the best offers you can shop right now at AT&T, as well as detailed breakdowns of how these deals actually work. We'll continue to update this page as these offers come and go, so be sure to check back whenever you're looking to upgrade or switch providers.
It's worth noting that carriers constantly update their deals. AT&T has some compelling offers available, though the best deals often require a subscription to an AT&T unlimited plan. In general, the best offers usually drop around the holidays or right after new phone launches (February or March for Samsung Galaxy S phones; September for Apple iPhones; fall for Google Pixel phones), but AT&T also tends to offer some solid bargains year-round.
Though some manufacturers, particularly Apple and Samsung, offer deals on their own websites and stores, most people look to carriers to buy and finance new phones.
Best AT&T phone deals
Many of AT&T's phone deals are available to new and existing customers, though trade-ins are often required to get the advertised prices. It's worth noting that these deals are split across 36 months of bill credits, meaning you'll need to remain an AT&T customer for at least three years to pay off the phone. If you cancel before that period is over, you'll be responsible for any remaining charges.
You can save big on the iPhone 17 series with an eligible trade-in. Devices valued at just $130 or more will knock up to $830 off the basic iPhone 17 and the iPhone 17 Air, while devices valued at $230 or more will save you up to $1,100 on the iPhone 17 Pro and 17 Pro Max. Plus, even old and damaged devices valued at only $35 or more can still save you up to $350 on any model.
With these deals you're getting the basic iPhone 17 for free, the iPhone Air for $5 per month, the iPhone 17 Pro for free and the iPhone 17 Pro Max for around $3 per month. Discounts are applied as bill credits over 36 months.
Samsung's latest Galaxy S26 phones just hit shelves, and are some of the most advanced Androids on the market right now. Prices have increased for the new generation, but AT&T is offering plenty of ways to put one in your pocket for free right now.
You'll save up to $1,300 for trade-ins valued at just $230 or more, which knocks all three models down to $0. Devices valued at $95 will still save you up to $1,100, and those valued at just $35 or more can still knock up to $900 off the starting price. Those adding a new line can also get an extra $200 off.
Samsung's latest foldables are some of the absolute best on the market, with both models earning a spot on our list of the best phones for 2026. And they're even better when you can grab one for less. AT&T is currently offering up to $1,000 off with an eligible trade-in, which scores you the Galaxy Z Flip 7 for $3 per month and the large-screen Galaxy Z Fold 7 for $28 per month.
You'll get the full discount for any phones valued at $95 or more, and even older and damaged devices valued at just $35 or more will still net you $800 in credit. The discount will be applied as bill credits over 36 months. And, as with other AT&T offers on this list, there is $200 online-only discount with the activation of a new line with an eligible plan.
Somewhat surprisingly, AT&T isn't currently carrying the new Pixel 10 Pro Fold, but is offering some serious savings on the other three models.
If you're after the basic Pixel 10, you'll save $454 when you purchase the phone on an installment plan, which drops the cost to just $11 per month. For the Pixel 10 Pro and 10 Pro XL, simply trade in any phone of any year in any condition and you'll get up to $1,250 off, which gets you either phone for free.
AT&T has many deals for those who don't have a phone to trade in. You can get discounts on plenty of excellent phones like Apple's new and budget-friendly iPhone 17E when you purchase them on a 36-month installment plan. These deals don't require a trade-in or the activation of a new line, but you must keep your AT&T service for the entire three-year period. These offers can save you hundreds so you can get your hands on top-rated models like the new Google Pixel 10A for just $4 per month, the Samsung Galaxy S25 FE for $11 per month and the iPhone 17E or Motorola Razr+ 2025 for just $6 per month.
AT&T is also offering that $200 discount for ordering online. You must activate a new line with an eligible plan.
Best AT&T plan deals
If you're looking to switch to AT&T, there are a few deals on various plans that might make you lean toward one or the other. Promotions on plans are less common these days, though oftentimes, you can get some free extras (like streaming service subscriptions and music subscriptions) with enrollment in some of the higher-end 5G plans from each carrier. AT&T, however, no longer offers free streaming services to new subscribers who don't already have it on their plans.
AT&T includes 5G access with all of its plans; the biggest difference for most users on its latest plans is the amount of hotspot data. There are also differences in the amount of "high-speed" data, though even on its cheapest Starter plan, AT&T says it will slow your speeds "temporarily" only if you're in an area where the network is "busy."
As for savings, your employer might also offer a corporate discount on plans, but you will need to check with them to see if that applies to personal accounts. AT&T also offers other discounts, depending on your profession.
Are you a teacher, or is someone currently on your family plan a teacher? You could save on your wireless bill. AT&T offers a teacher discount on its plans that could save serious money, depending on the plan. The lowest price for four lines is $27 per line per month for its Value 2.0 plan. The Extra 2.0 plan costs $34 per month per line, and the Premium 2.0 plan is the most expensive at $44 per line. If you want one line, the price for the Value 2.0 plan is $45.
Teachers can verify their eligibility by heading to AT&T's website here. The carrier says the deal is open to "certified/licensed K-12 teachers at public or private schools, or college or university faculty members or instructors."
You will also need to be on AT&T's Unlimited Starter, Extra or Premium plans.
AT&T offers the same 25% discount on plans to active-duty military members, veterans and first responders. Similar to the teacher's discount, you only need one person on your plan to meet the qualification for the discount, which varies depending on the number of lines you have. Both active military and veterans can check their eligibility here.
Like teachers and military members, AT&T also offers discounts for health care workers, but the deal functions a little differently. For this offer, AT&T has partnered with FirstNet, which is a network specifically designed for first responders and emergency workers.
It's offering a 20% discount on family plans -- similar to the discounts above -- but this deal is only available to those who already have a paid FirstNet subscription, which starts at $41 per month. Then, you'll need a separate family plan at AT&T, which is eligible for a 20% discount.
