We're still days away from Black Friday, but you don't have to wait to start shopping. Many early Black Friday deals are already live from major retailers like Amazon, Best Buy and Walmart. There are bargains on just about everything, including some massive discounts on the best TVs of 2025 and other top tech.
You can save hundreds (or even thousands) on top brands like Samsung, Sony and LG, with plenty of sizes and specs to choose from. To help you make the most of these early offers, CNET's shopping experts have scoured the web for the absolute best TV deals you can shop right now. We've rounded up our top picks below.
Just note that deals can come and go in a flash around the holiday shopping season, so prices may not last for long. We'll continue to update this page leading up to and throughout Black Friday, so be sure to check back often.
Best Black Friday deals on TVs under 50 inches
They don't come much smaller than this 32-inch Insignia TV. It has an LED display with HD picture, and even comes with a voice remote for hands-free browsing. You can access all your favorite streaming apps through Fire TV or stream wirelessly using Apple AirPlay.
At less than $150, this is one of the most affordable TVs you'll find on this list. It doesn't support 4K picture, but it does have Roku built in, so you can access all your favorite streaming services. It also supports Apple AirPlay for easy wireless streaming.
This Walmart-exclusive Onn TV is one of the most affordable options out there if you don't want to give up 4K picture. It features HDR10 support, a 60Hz refresh rate, Apple AirPlay connectivity and... not much else.
This is a great TV for gamers. With game mode, delays are cut down to 16ms. Plus DTS VIRTUAL:X can give you theater level sound quality.
It's certainly on the smaller size but it's perfect for apartments, dorms and other smaller sized spaces. For just $100, this Samsung Tizen TV has a 60Hz refresh rate, an LED display and tons of streaming options.
More Black Friday deals on TVs under 50 inches:
- Insignia 40-inch F40 Series HD Fire TV: $90 (save $60). For under $100, you can grab a TV that offers full HD, smart capabilities and an LED panel.
- Hisense 40-inch QD4 Series QLED Fire TV: $140 (save $110). This affordable Fire TV packs a quantum dot display for superior color reproduction and brightness levels.
- Amazon 40-inch Fire TV 2 Series: $150 (save $100). This is the most affordable model in Amazon's lineup, but it still comes with the Alexa Voice Remote.
- TCL 43-inch S4 Series 4K Roku TV: $198 (save $80). It's equipped with Roku, so you can start streaming immediately on a top-notch interface.
- LG 43-inch UA7000 Series 4K TV: $200 (save $120). This 2025 LG TV offers some premium features for its price, including AI upscaling and a filmmaker mode.
- TOSHIBA 43" Class C350 Series LED 4K UHD Smart Fire TV: $130 (save $170). This TV is in 4K and doubles as home entertainment system with Dolby Vision HDR and Dolby Atmos sound.
- INSIGNIA 40" Class F40 Series LED Full HD Smart Fire TV: $89 (save $60). This 40-inch TV has access to Fire TV and also has parental controls if it's going in a child's bedroom.
Best Black Friday deals on TVs deals 50 to 65 inches
If you're only after the basics, this Toshiba is a great buy at just $190. It doesn't have many frills, but it still boasts a 4K picture and features Amazon Fire TV built in, allowing you to access all your favorite streaming apps. It also has AI upscaling to enhance HD content, as well as Dolby Vision and Atmos.
This Google TV-powered TV combines QLED and OLED techniques to improve backlighting precision, so blacks stay deep while colors pop. Support for 240Hz variable refresh rate makes this big screen ideal for fast-paced and competitive games.
This Sony model is down by a big $300 with a 65-inch 4K screen. It has HDR10, HLG, Dolby Vision, a 120Hz frame rate, four HDMI inputs and Sony's XR Contrast Booster, which is great for getting deeper blacks and increased brightness.
Thanks to a 50% discount, this 2025 LG TV offers top-notch picture quality at an exceptionally good price. It features a premium OLED display for practically unrivaled brightness and contrast, and uses AI to automatically optimize the picture and sound. It also boasts Dolby Vision and Atmos support and has a 120Hz refresh rate.
More Black Friday deals on TVs 50-65 inches:
- Insignia 50-inch F50 Series 4K Fire TV: $170 (save $130). This budget-friendly Best Buy-exclusive model just got even more affordable.
- Hisense 55-inch E6 Cinema Series QLED 4K Fire TV: $240 (save $190) This QLED-equipped television packs Dolby Vision support and ships with an Alexa voice remote.
- TCL 55-inch Class Q6 QLED 4K Google TV: $270 (save $50). With a QLED display and AI optimization, this 55-inch TCL TV is a steal for under $300.
- LG 65-inch UA7050 Series 4K TV: $330 (save $160). A 65-inch screen, AI upscaling and Apple AirPlay built in make this 2025 LG TV a pretty serious bargain.
- Sony 65-inch Class Bravia 5 4K Google TV: $1,000 (save $500). With a mini-LED display and studio-calibrated picture modes, this Sony TV boasts a seriously stunning screen.
- Insignia 55-inch QF QLED TV: $210 (save $190). You also get free Apple TV for two months and free Fubo for one month with this TV.
- Pioneer 50-inch UHD Xumo TV: $180 (save $70). A decent-sized screen and everything you need, including Roku and 4K resolution.
- Hisense 65-inch QLED 4K S7N CanvasTV™ Series Dolby Vision HDR Google Smart TV: $897 (save $400). This minimalist TV seamlessly blends into your living room and features a high-matte display, ensuring there's no glare.
- Samsung 65-Inch Class QLED Q8F 4K UHD Smart TV: $697 (save $200). This Samsung TV is slim with a high-quality picture, perfect for watching films.
Best Black Friday deals on TVs over 65 inches
Roku may be best known for its streaming devices, but it also produces its own televisions. Its midrange Plus Series features a QLED screen with a 4K resolution, full-array local dimming and both Dolby Vision and Atmos. This model also performed well in our tests, delivering good image quality, with satisfactory color accuracy, though it was a bit dimmer than some similar models.
This 2025 TCL TV could be a serious upgrade for your entertainment setup. It has a stunning 4K QLED display with high-energy LED chips for superior brightness and Dolby Atmos spatial audio for immersive sound. It also impressed CNET reviewer TY Pendlebury, who praised it for featuring "some of the best picture quality, including great black levels, for an LCD-based TV." Other features include a gaming mode, Bluetooth connectivity and four HDMI ports.
This 85-inch Insignia deal is a great option if you're looking to go big without breaking the bank. HDR10 support means it's got sharp contrast and vibrant colors, while DTS Studio Sound supports immersive audio. It also features multiple HDMI ports, allowing you to connect your soundbar, game console and other accessories.
If you're looking to go really big this year, you can save over 40% on this massive 4K Samsung TV. It's great for all-round entertainment, with a 120Hz refresh rate, object tracking sound, 4K upscaling and even a game bar to enhance your gaming experience.
More Black Friday deals on TVs over 65 inches:
- Samsung 70-inch U7900 Series 4K TV: $400 (save $170). With a 70-inch screen for just $400, this Samsung TV is a pretty unbeatable value.
- Samsung 75-inch The Frame 4K TV: $2,200 (save $800). With a stylish design, Samsung's sleek The Frame TV looks more like home decor than a piece of tech.
- Samsung 77-inch S85F Series OLED TV: $1,798 (save $1,000). Part of Samsung's 2025 OLED TV lineup, this TV offers dynamic brightness and a sleek, contoured design.
- TCL 85-inch QM5K Series 4K Google TV: $900 (save $500). This 2025 TCL TV is packed full of cutting-edge tech for a seriously sharp picture.
- Hisense 100-inch U6 Series QLED 4K Fire TV: $1,698 (save $902). Get the movie theater experience at home with a massive 100-inch display.
- Toshiba 85-inch Class C350 Fire TV: $630 (save $570). Take almost half off this huge Toshiba TV and start streaming as soon as possible.
- Hisense 75-inch QD7 Series 4K Fire TV: $598 (save $202). This big-screen mini-LED smart TV is back down to its lowest price ever.
- TCL 75-inch F35 Series Fire TV: $350 (save $200). For just $350, this TV includes a large screen, Dolby Atmos audio and built-in Amazon Alexa voice control.
- Sony 85-Inch Mini LED QLED 4K Ultra HD TV BRAVIA 9 Smart Google TV: $3,798 (save $1,000). This Sony TV has exclusive features for Playstation 5 and connects to all your favorite streaming apps.
Is Black Friday the best time to buy a TV?
While you can find solid TV deals pretty much year-round, Black Friday is still one of the best times to shop for a new TV. These holiday sales bring some of the lowest prices of the year, and they make it easy to compare specs and prices across different retailers. There are plenty of amazing early deals already available.
What should I look for in a Black Friday TV deal?
When it comes to TVs, a few key factors should be considered: size, resolution and budget. We tend to recommend sizing up to the larger screens when you can, as a big picture will make a more noticeable difference than image quality will, generally speaking. If you're looking for the best picture quality with the highest contrast you can get, OLED or mini-LED TVs are your best bet. With the popularity of streaming services continuing to surge, considering a smart TV with a built-in platform may also be a good idea, although you can always purchase a streaming device of your choosing later to pair with your new TV.
Where can I find the best early Black Friday TV deals?
You'll find some incredible TV deals at most major retailers right now, including Amazon, Walmart and Best Buy. Plus, manufacturers such as Samsung, Sony and LG are offering some direct Black Friday discounts. You should also check out smaller online retailers like Newegg and Adorama, as they may have some "under-the-radar" deals that aren't being matched elsewhere.
