Despite the fact that Prime Day officially starts tomorrow, we're already seeing big discounts at Amazon across a wide range of categories, including big-ticket items like TVs.
In fact, we just found a deal on our top TV of 2025. The 65-inch LG C4 OLED is down to an all time-low price of $1,197 at Amazon right now. That's a lower price than we saw during this year's Memorial Day sale and over $1,500 off.
While Amazon is only showing a $130 discount, you're actually saving over $1,500 compared to the original list price at LG. However, this deal could expire or sell out at any moment, so you may want to get your order in sooner rather than later.
If you're interested in a slightly larger model, the 77-inch LG C4 is also on sale at a new record-low price of $1,797. With an original list price of $3,700, that's over $1,900 in savings.
This LG TV has a seriously stunning display with self-lit pixels, as well as 100% color volume and fidelity. It's also equipped with LG's seventh-gen A9 AI processor, which automatically upscales the picture quality for a seriously immersive watch experience. This TV is also as good as it gets for gamers with four HDMI 2.1 ports supporting 4K gaming at 120Hz, variable refresh rate and automatic low latency mode. The C4 also fully embraces Dolby Vision and Dolby Atmos standards, which means top-tier picture and sound quality across your favorite streaming platforms.
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The LG C4 dominates CNET's list of the best TVs, earning a rating of 8.7 for its brilliant picture quality and versatile performance. While OLED TVs typically come at premium prices, this Prime Day deal brings LG's flagship display technology to a much more accessible price.
TV DEALS OF THE WEEK
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- $1,997 (save $1,700)
Why this deal matters
OLED TVs are the pinnacle of display technology but typically come at prices that keep them out of reach for everyday consumers. At less than $1,200, this 65-inch C4 is a great way to experience true premium picture quality without emptying your bank account. The C4 isn't just any OLED, either -- it stands out as one of the absolute best TVs you can buy today.
If it's not quite the right model for you, you can find tons of other options in our full roundup of all the best Prime Day TV deals.
