X
CNET logo Why You Can Trust CNET

Our expert deal-hunting staff showcases the best price drops and discounts from reputable sellers daily. If you make a purchase using our links, CNET may earn a commission.

When Is Amazon Prime Day 2025? The Wait Is Almost Over

Amazon's Prime-exclusive sale is coming in a matter of weeks, and the exact dates have just been announced.

Headshot of Adam Oram
Headshot of Adam Oram
Adam Oram Senior Editor
Adam Oram is a Senior Editor at CNET. He studied Media at Newcastle University and has been writing about technology since 2013. He previously worked as a Senior Writer at iMore, Deals Editor at Thrifter, and as an Apple Genius. His spare time is spent watching football (both kinds), playing Pokémon games, and eating vegan food.
Expertise Deals | Apple
Adam Oram
3 min read
Prime Day Deals to Save Money

You have just two days to scoop up some of the biggest Amazon deals of the season. 

James Martin/CNET

If you're itching for the next big shopping event, you might think it's not coming until Black Friday or Cyber Monday. But if you're an Amazon Prime member, it's closer than you think. Amazon just confirmed the dates for this year's Prime Day: July 8 to 11. The big event is barely weeks away, and it's the first time this sale will last longer than two days. 

Since Amazon started Prime Day in 2015, bargain hunters and savvy shoppers have eagerly anticipated this annual event every summer, when this sale typically takes place. In addition to Prime Day in July, Amazon often has other sales throughout the year, including a second Prime Day-like sale in October and a new Big Spring Sale, which took place earlier this year.

Hey, did you know? CNET Deals texts are free, easy and save you money.

To make sure you're ready for Amazon's Prime Day and all the exclusive offers available only to members, we're covering all the essentials, from how to sign up for Amazon Prime and how to return Prime Day purchases, to how to get Prime Day deals for free and extra Prime perks you may not be taking advantage of.

Amazon has announced that this year's iteration of Prime Day will take place from July 8 to 11. The sale usually lasts two days, but this year, Amazon felt generous and amped it up to four days. There will be tons of savings across the board, especially with Fourth of July sales taking place nearer the start of the month, only days before the event. We're keeping our fingers on the pulse of the upcoming sale, and you can count on us to keep you updated as new information is unveiled.

In the past, some discounts were released earlier than the main sale to entice customers. We're updating this page with early price drops so organized shoppers can jump ahead of the crowd for top tech and home deals.

TECH DEALS OF THE WEEK

Deals are selected by the CNET Group commerce team, and may be unrelated to this article.

Amazon deals to shop now

You don't have to wait to cash in on big savings. Check out these hot deals that are live now. Some are available even to non-Prime members and are a preview of what's to come.

The Prime Day event brings with it the year's best discounts on Amazon's own hardware, like smart speakers and home security products. Ahead of the main sale, Prime members can score up to 62% off its range of Echo smart speakers, Blink and Ring cameras, Fire TV Sticks, Eero routers and more. 

Details
Up to 62% off

Samsung makes some of the highest-quality Android products on the market right now. If you've been looking for an upgrade, you can currently score discounts of up to 39% on cases, smartwatches, tablets and more before the frenzy of Prime Day.

Details
Up to 39% off

These Beats Solo 4 wireless headphones are perfect for work calls, bingeing sessions and more. They feature plush cushions, have a battery life of up to 40 hours and include an Apple W1 chip. Amazon is selling these for almost $100 off right now.

Details
Save $70

The Apple Watch SE 2 is perfect for budget-conscious shoppers who want a smartwatch that's compatible with their existing Apple devices. This deal is for all sizes, but keep in mind not all colors are in stock. 

Details
Save $80

It's time to stop dragging the vacuum all around your house. Sit back and relax while this robot vacuum picks up every little piece of dirt, dust and debris on its own. It's a combination of a vacuum and mop, making it perfect for any floor type. Whether you have hardwood floors or carpet, this vacuum can handle it all.

Details
Save $251 with code:

Slow Wi-Fi can get in the way of your day-to-day tasks, but if you constantly deal with this, it may be time to upgrade to a mesh system. This three-pack can support high-speed 6GHz frequency and includes ports you can use to connect directly to your devices for even more efficient performance. It's discounted by $100, don't miss out. 

Note that the US government is considering a ban on these routers and you should consider the risk of a potential future ban before you buy. But if your budget and needs are met with this option, it is likely worth the risk for some shoppers.

Details
Save $100 with code:

Previous Amazon Prime Day dates

Since Amazon launched its inaugural Prime Day sale way back in 2015, the company has (mostly) scheduled the event around the same time of year. In fact, outside of a couple of recent years when the dates were shifted by the COVID-19 pandemic, Amazon historically tends to kick off the main sale event somewhere within the middle two weeks of July. 

Here are all of the previous Amazon Prime Day dates:

  • Prime Day 2015: July 15
  • Prime Day 2016: July 12
  • Prime Day 2017: July 11 to 12
  • Prime Day 2018: July 16 to 17
  • Prime Day 2019: July 15 to 16
  • Prime Day 2020: Oct. 13 to 14
  • Prime Day 2021: June 21 to 22
  • Prime Day 2022: July 12 to 13
  • Prime Early Access Sale 2022: Oct. 11 to 12
  • Prime Day 2023: July 11 to 12
  • Prime Big Deal Days 2023: Oct. 10 to 11
  • Prime Day 2024: July 16 to 17
  • Prime Big Deal Days 2024: Oct. 8 to 9
  • Prime Day 2025: July 8 to 11 

As you can see, Prime Day was pretty much locked into an early- to mid-July schedule for its first five years before uncertainty around the pandemic in 2020 caused the company to push the sale back to the fall of that year. Then in 2021, Amazon was quick to bring it forward in the calendar once again, kicking off the event in an uncharacteristic June slot. 

For 2022, Amazon returned the event to its customary July spot, kicking off on July 12, though the October slot was used for the Prime Early Access Sale, marking the first time the company had hosted two Prime Day-like sales in one year. Amazon followed that pattern for 2023 and 2024, with a July Prime Day proper followed by a second Prime Day of sorts in October with the company's Prime Big Deal Days event. This year, it's towards the beginning of the month. But more importantly, it's a four day sale event, double the time for (hopefully) double the savings. 

In the meantime, we'll be keeping our eyes peeled for the new dates and the hottest deals so you don't miss out.

Impulse Buys Under $25 That Make Surprisingly Great Gifts

See all photos