Reebok on Friday entered the health tech market with its first smart ring and a new global partnership with F45 Training, a boutique fitness franchise. The partnership aims to bring the F45 community together with Reebok’s performance wear.
The Reebok Smart Ring is designed to help members and coaches track their workouts, recovery and overall health. The ring costs $249 and collects information such as your activities, heart rate, sleep, stress and body temperature to give you a “One Score” number, a holistic view of your wellness and readiness. It will connect to the Reebok Fitness app, which will hold all your ring’s health data.
F45 coaches will be outfitted in Reebok gear, and the company also has a co-branded collection sold on the Reebok site. Tom Dowd, F45 Training CEO, said in a statement, “Partnering with Reebok gives us the tools to bring that vision to life on a global scale through gear, technology and experiences that take every workout to the next level.”
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The Reebok Smart Ring will compete with products like the Oura Ring, Ultrahuman Ring and Samsung Galaxy Ring. I’ve tested the Oura and Ultrahuman Rings, and as much as I enjoyed certain aspects of each, much was left to be desired when it came to fitness tracking. Perhaps Reebok has the secret to improving the fitness tracking aspect of smart rings. I’ll report back once I get my hands on a Reebok Smart Ring for testing.
For now, it’s clear that wellness and fitness brands want a piece of the health tech market, and I expect fiercer competition to come.
The Reebok Smart Ring and F45 Training collection are available now on Reebok.com.