Oura is making it easier to get its popular health-tracking ring. Beginning today, Costco members can buy Oura Ring 4 in silver, gold and black in sizes 4 to 15 online at Costco.com. Oura's chief marketing officer, Doug Sweeny, told CNET, "Costco's customers are highly educated and interested in health and wellness, which makes this partnership a natural fit."
As a bonus, Costco members who purchase the ring online will receive a free additional charger -- a first-of-its-kind offer from Oura. When you buy the ring online, you can buy a sizing kit for $10 to ensure you have the correct size. Once you purchase the ring, you'll receive a $10 Costco Shop Card within 4 to 6 weeks (if you bought the sizing kit).
This partnership with Costco is another big move for Oura as it continues to expand beyond direct-to-consumer sales. After partnering with Amazon and Target last year, the company is tapping into Costco's massive, membership-based customers.
This Costco partnership is an excellent opportunity for those curious about the Oura Ring or looking to upgrade from a previous model, especially with a free extra charger as part of the bundle. Oura is one of CNET's top picks for fitness and sleep tracking because of its sleek design, user-friendly interface and thorough health insights.
Although members can only purchase online, there are plans to expand to brick-and-mortar stores in the future.