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I Test Meal Kits for a Living: These 7 Mistakes Are Costing You

Meal kits can save you time, energy and, in some cases, money. Here's how to get the most out of your subscription from a serial meal kit maker.

Headshot of David Watsky
Headshot of David Watsky
David Watsky Managing Editor / Home and Kitchen
David lives in Brooklyn where he's spent more than a decade covering all things edible, including meal kit services, food subscriptions, kitchen tools and cooking tips. David earned his BA from Northeastern and has toiled in nearly every aspect of the food business, including as a line cook in Rhode Island where he once made a steak sandwich for Lamar Odom. Right now he's likely somewhere stress-testing a blender or tinkering with a toaster. Anything with sesame is his all-time favorite food this week.
Expertise Kitchen tools | Appliances | Food science | Subscriptions | Meal kits
David Watsky
4 min read
plate of food against a colored wood table surrounded by fresh vegetables

Don't flub your meal kit subscription by making one of these seven mistakes.

Viva Tung/CNET

Meal kits have become the perfect middle ground between "I want to eat something that didn't come from a drive-through" and "I wouldn't know a good recipe if it walked up and introduced itself." They're ideal for health-conscious people who've realized that ordering takeout five nights a week isn't a good strategy for improving their diet.

They're also as good a value as they've ever been. Some services we tested cost about the same as regular groceries, since meal kit prices haven't inflated as quickly as grocery prices.

Having tested every major meal kit service several times, I've learned a few tricks and tips to improve the experience, along with common mistakes that'll cost you money, food, and general enjoyment.

Ready to become a meal kit master? Let's dive into the top seven mistakes to avoid.

1. Missing out on meal kit deals

a screenshot of the EveryPlate website

EveryPlate offers some of the most affordable sign-on deals. 

EveryPlate

First and foremost, you'll want to take advantage of new customer sign-up offers. Most meal kit services allow you to try their goods for deep discounts, up to 70% off and often for several weeks' worth of meals. I've rounded up the best meal delivery deals right now to help you pick. 

If you're already a meal kit subscriber, there's no rule against pausing or canceling to try another service at one of those dirt-cheap new-customer rates. 

Read more: Blue Apron vs. HelloFresh: Which Meal Kit Is Right for You?

2. Choosing the wrong size plan

a plate with salmon, salad and smashed potatoes on it.

This Marley Spoon meal felt more elevated thanks to the caper sauce and Brussels sprouts salad.

Corin Cesaric/CNET

Meal kit costs vary greatly depending on the number of meals and servings you order per week and the delta between them can be enormous. Marley Spoon, for instance, breaks down to just $9 a serving if you order the most meals -- six recipes with four servings each -- but it jumps to $13 per serving if you only get the least -- two recipes with two servings each.

My suggestion is to order a bigger meal plan than you think you'll need and choose recipes that keep in the fridge or freeze well. Do this and you'll have lunch and dinner figured out for the next day or two. You're already putting in the effort to cook; you might as well get more miles out of it and save some money, too.

A pricing comparison screenshot

HelloFresh pricing (left) and Blue Apron's pricing (right) for six servings. These prices include shipping and tax, plus the 5% discount for auto-ship built into the Blue Apron price. 

Corin Cesaric/CNET/HelloFresh/Blue Apron

"Meal kit meal planning," you heard it here first. What recipes are good for cooking in large batches and eating later on? Pretty much anything other than seafood and salad recipes, both of which aren't great to freeze after preparing. 

Speaking of which…

3. Forgetting to cook seafood first

fish meal

Always cook seafood recipes first. If you can't get to it within a day, freeze the raw fish for later. 

David Watsky/CNET

Seafood recipes are best cooked first because they spoil more quickly. The same goes for other recipes with ingredients that may turn when left uneaten or uncooked, including vegetables, leafy greens, cheese and fresh dairy. 

Potatoes and other dense vegetables are typically good for four or five days to a full week. Steak is also pretty hearty and can last several days in the fridge without having its quality compromised. 

4. Passing over steak and fish

Steak dinner

Blue Apron's steak recipes are included in the basic meal plan. 

David Watsky/CNET

These days, when you peruse a weekly meal kit menu, you'll typically find dozens of recipes to choose from, sometimes as many as 100 or more. While you should certainly choose recipes that sound good to you and align with your nutrition goals, some will give you more for your money. Steak and seafood recipes are at the top of that list, but anything with a protein (chicken, pork, fish) is typically a better deal. 

I previously took a deep dive into meal kit pricing to see how much they cost versus buying all the ingredients yourself. Unsurprisingly, the most expensive recipes to make from scratch (i.e., the best deals for a meal kit subscriber) were those featuring steak and seafood. Some meal kit services charge a premium for certain recipes, but many include steak, shrimp, salmon and other seafood as part of the standard plan, which makes them a great investment. 

On the flip side, avoid recipes with cheap, easy-to-find ingredients at the store, such as simple pasta dishes with no protein or basic soups. If you eat mostly vegetarian, I recommend Purple Carrot, as it offers the most interesting meat-free recipes made with high-quality ingredients. 

5. Not trusting your instincts while cooking

hellofresh spice packets

Trust your instinct and err on the side of less when it comes to adding salt and spices. You can always put more in but you can't take it out.

HelloFresh

Recipes are not one-size-fits-all, so trust your instincts. If the recipe calls for what seems like too much salt in the sauce, it probably is. You can always add more but you can't take any out, so err on the side of caution. The same goes for heat and spice: If you can't handle big hits of habanero or spicy curries, pull back on those elements until you've tasted the finished dish.

6. Ignoring favorite tags 

recipes from website

Certain recipes get slapped with a customer favorite badge and there's usually a reason why.

David Watsky/CNET

Most meal kit companies will label certain recipes as a "fan favorite" option. More often than not, I've enjoyed those dishes and appreciate the recommendation. Services such as HelloFresh and Home Chef use loads of aggregated user reviews and subscriber feedback, so you can trust that those markers are valid. After all, they want you to enjoy the meals just as much as you do.

7. Taking it too seriously

Family of three cooking together

Cooking is fun and meal kits help you become a better cook. Lean into it!

10'000 Hours/Getty Images

It's true: Meal kits are a good way to get you and the family fed for a fair price but they can also be a lot of fun and a good way to sharpen your cooking skills. Never made risotto before? Pounce on those recipes when it comes along on the menu. You might be surprised at how easy it is.

When you open a meal kit, crack open a bottle of wine too, or pour yourself a beer, cocktail or mocktail and put on music or a favorite podcast. Cooking can be fun and even settle your nerves if you're in the right headspace.

If you're not in the right headspace, well, you can always make the kids cook instead. 

The information contained in this article is for educational and informational purposes only and is not intended as health or medical advice. Always consult a physician or other qualified health provider regarding any questions you may have about a medical condition or health objectives.