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Amazon's Starlink Rival Gets a Catchier New Name

The broadband satellite network is getting closer to offering service in a number of locales.

Headshot of Corin Cesaric-Epple
Headshot of Corin Cesaric-Epple
Corin Cesaric-Epple Editor
Corin Cesaric-Epple is a Flex Editor at CNET. She received her bachelor's degree in journalism from the University of Missouri-Columbia. Before joining CNET, she covered crime at People Magazine and national and international news at NBC Local Television Stations.
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In April of 2025, Amazon launched its first set of low-Earth orbit satellites for Project Kuiper. 

Tharon Green/CNET

Amazon's Project Kuiper has been renamed Amazon Leo, and no, it's not because of the first American pope. In a statement Thursday, the company says the new name plays off the abbreviation LEO -- "a simple nod to the low Earth orbit satellite constellation that powers our network." 

The satellite communications network is gearing up to be a competitor to SpaceX's Starlink.

Read more: Amazon Doubles Project Kuiper Satellite Fleet in Race to Catch Up to SpaceX's Starlink

Locating local internet providers

Amazon Leo aims to provide high-speed, satellite internet globally, particularly in rural communities and remote locations where traditional wired internet services are unavailable. The company says portable options will also be available. 


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Locating local internet providers


In the press release, the company stated that it "will begin rolling out service once we've added more coverage and capacity to the network." 

According to a September report by Bloomberg, service is expected to begin in early 2026 in at least five countries: the US, Canada, France, Germany and the UK. Speaking at a conference, Ricky Freeman, president of government solutions for the satellite venture, said also that by the end of this year, Leo is expected to have 200 satellites in space. By comparison, Starlink had nearly 8,000 satellites as of October.

It's unclear what the pricing will be for Amazon Leo. A representative for Amazon did not immediately respond to a request for further comment.

Watch this: Amazon's Project Kuiper Internet Satellites Take Flight on ULA Rocket