A new feature is coming today to the : voice calling and messaging. Echo-to-Echo calling will be hands-free and straightforward, according to Amazon. The megaretailer today also announced the Echo Show, a new speaker with a screen that will allow for video chats -- but this voice calling feature should work for anyone with an existing Echo device.
The voice calling feature essentially includes two abilities: You can either call or receive calls from other Alexa users; and you can send and receive voice messages.
Amazon's announcement is notable for a few reasons. First, it takes a dramatic step forward for voice assistance technology overall, repositioning its smart speakers as central hubs not only for home control, but also for communication. As it's hands-free, Echo calling will beat phone calls and texting when it comes to convenience.
This feature also marks an ambitious attempt to make the Echo a ubiquitous medium of communication, like , email or text messaging. Why is that so ambitious? Well, to be successful, enough people have to own an Echo device to make it a consistent option (think about using FaceTime if only 5 percent of the population owned iPhones). Clearly, Amazon believes it's close to reaching the critical mass that will make voice messaging a compelling alternative to other forms of communication.
If Amazon sticks the landing on this new voice messaging and calling feature, it will represent a seismic shift in the and voice assistance space. The question is, will it?
Amazon confirmed the update should arrive today, and will involve an Alexa app update and additional setup.