- Relatively affordable
- Excellent overall image quality
- Best-in-class brightness and contrast
- Capable Google TV system
- Not as accurate as some competitors
- Only available in 65-inch size and larger
- Relatively affordable
- Excellent overall image quality
- Capable Google TV system
- Offers a 55-inch screen size
- Not quite as bright or dynamic as some competitors
- "Theater" picture modes engage motion smoothing by default
- Better picture quality than any non-OLED TV we've tested
- Superior contrast and off-angle image
- Best-in-class gaming features
- Sleek styling with ultralight, thin panel
- Expensive
- Not as bright as higher-end OLED TVs
- No major improvements over the C2 from 2022
- Affordable
- Excellent Smart TV system
- Image quality and features lag in some entry-level TVs
- Best picture quality we've ever tested
- Superb contrast and off-angle image
- Best-in-class bright room performance
- Slim, wall-friendly design
- Expensive
- Samsung S95C has superior color
- Superb image quality with best-in-class color
- Superb contrast and off-angle image
- Excellent gaming features
- Ultrathin panel with an external input box
- Expensive
- Competing LG G3 has a superior overall picture
How CNET tests TVs
Our TV reviews follow a rigorous, unbiased evaluation process honed over nearly two decades of TV reviews. Our primary TV test lab has specialized equipment for measuring light and color, including a Konica Minolta CS-2000 spectroradiometer, a Murideo Sig-G 4K HDR signal generator and an AVPro Connect 8x8 4K HDR distribution matrix. We use Portrait Displays CalMan Ultimate software to evaluate every TV we review. In every CNET TV review, three or more similar TVs are compared side by side in various lighting conditions playing different media, including movies, TV shows and games, across a variety of test categories, from color to video processing to gaming to HDR. Our reviews also account for design, features, smart TV performance, HDMI input and gaming compatibility, and other factors.
One important aspect of image quality we test is overall brightness. Here's how it compares in nits across select TVs listed above.
Light output in nits
| TV | Brightest mode (HDR) | Accurate mode (HDR) | Brightest mode (SDR) | Accurate mode (SDR) |
|---|---|---|---|---|
| Samsung QN65Q90B | 3,316 | 1,981 | 2,625 | 974 |
| TCL 65QM850G | 1,975 | 1,975 | 1,739 | 1,448 |
| Hisense 65U8K | 1,966 | 1,966 | 1,720 | 1,240 |
| LG OLED65G3 | 1,378 | 1,378 | 725 | 724 |
| Samsung QN65S95C | 1,348 | 1,326 | 238 | 648 |
| LG OLED65C3 | 861 | 817 | 501 | 464 |
| Vizio M65QXM-K03 | 939 | 742 | 958 | 608 |
| Roku TV Plus | 514 | 455 | 579 | 404 |
Factors to consider when choosing a TV
With all of the TVs available today, and all of the technical terms and jargon associated with television technology, it can be tough to figure out what's important. Here's a quick guide to help cut through the confusion.
Price: TVs range in price from $100 to more than $2,000. Smaller screens are cheaper, well-known brands are more expensive and spending more money can also get you better image quality. Most entry-level TVs have a good enough picture for most people, but TVs last a long time, so it might be worth spending more to get a better picture. It's also best to shop for a TV in the fall when prices are lower.
Screen size: Bigger is better in our book. We recommend a size of at least 43 inches for a bedroom TV and at least 55 inches for a living room or main TV -- and 65 inches or larger is best. More than any other "feature," stepping up in TV screen size is the best use of your money. One of the most common post-TV-purchase complaints we've heard is from people who didn't go big enough. And we rarely hear people complain that their TV is too large.
Capability: Among entry-level TVs the most important feature is what kind of smart TV system the TV uses. Among midrange models, look for a feature including full-array local dimming, mini-LED and 120Hz refresh rate, which (unlike some other extras) do help improve the picture in our experience. Among high-end TVs, OLED technology is your best bet.
For more TV buying advice check out How to Buy a TV.
TV-buying FAQs
We'll post the answers to commonly asked TV questions below. If you have any others, feel free to reach out on Twitter (@dkatzmaier), or by clicking the little envelope icon on my CNET profile page. Doing so will let you send a message straight to my inbox.