Amazon Event 2025: New Alexa, Echo, Kindle, Ring and Fire TV Devices

Today's Amazon Devices Event is wrapping up and so is this liveblog. As our editors head out through the Amazon tunnel, check out the links above for more on Amazon's announcements, and stay tuned to CNET.com for the latest as we receive the devices to review hands-on. Thanks for following along!

Yikes, that's one expensive Kindle! Here's an Amazon product representative in the demo room describing what's different about the new e-Reader.

Amazon's lineup of Ring cameras features all-new hardware, but the most important extras could be three new AI-powered software extras. CNET editor Corin Cesaric checks out Alexa Plus Greetings, Search Party and Familiar Faces.

Here's the video Amazon used to introduce the feature at its event today.

According to Ring's press release, it's "an AI-powered community feature that enables your outdoor Ring cameras to help reunite lost dogs with their families. When a neighbor reports a lost dog in the Ring app, those with nearby outdoor Ring cameras start a Search Party. Using AI to look for possible matches, outdoor cameras will notify camera owners if they spot what might be the missing dog. Your Ring will show you a picture of the lost dog and relevant camera footage."

Many of the top home security brands achieve a 180-degree panoramic view via one lens. Amazon has chosen to fix two small cameras to one base and stitch the feeds together. 

The good news? It's only $100.

CNET's editors are in the demo room now checking stuff out. Here's a look at the new Echo speakers.

CNET TV reviewer Ty Pendlebury sat down with Amazon's product team to get the scoop on its latest televisions, which feature an Omnisense presence sensor that knows when you're in the room. 

All of the new TVs are available for preorder today and will start shipping next month. 

Amazon's executives have finished their stage presentation, but we'll continue to update this live blog as CNET editors try out the new devices in Amazon's demo area. Stay tuned!

The Alexa Home Studio lets you connect Echo Studio devices and a Fire TV Stick to create a home cinema system. No indication if older devices can be connected, but the video on stage features two 2025-model Echo Studio speakers.

Amazon Alexa Plus was announced earlier this year. According to the brand, "adoption has doubled" since it unveiled the supercharged assistant software.

Me: "Alexa, is that true?"

"The screens are great because they bring Alexa's personality to life," Daniel Rausch, vice president of Alexa and Echo says.

Echo Show 11 will be $220. Echo Show 8 will be $180.

The old Echo Studio is 6 years old, so an update is worthwhile. The new Echo Studio sports a pretty decent price at $220. It does Dolby Atmos and is designed for listening to podcasts and audiobooks. Amazon also announced the smaller Echo Dot Max.

"They're beautifully designed to blend into the background," says Panos, who then went on to describe how vibrant the screens were. Does it stand out or blend in? Can't have both.

One of the new Kindle features, Story So Far, gives you a quick AI-generated recap of what happened in the story the last time you opened it. 

Honestly, this is my favorite announcement of the event so far.

"These are the most powerful Echo devices we have ever created," Panay says.

Kindle Scribe: $430. Kindle Scribe with Front Light: $500. Kindle Scribe Colorsoft: $630. This is the first time that Amazon has two different versions of the monochrome Kindle Scribe, making it harder for consumers to choose which one to buy. 

Avani Parakh, Director of Product at Kindle, says the heart of Kindle is still reading, and that Kindle customers read 22 billion pages per month.

New Kindle features include Story So Far and Ask This Book.

The new Scribes have new note-taking capabilities and a new Workspace area to store your thoughts. 

And now there's a new color version of the Scribe... we're waiting on its price.

Amazon unveils a new Scribe that's 5.4mm thick and faster with a new chip -- 40% faster, Amazon says. 

Panay is back on stage to talk Kindle.

Marcuss is demonstrating Alexa Plus' ability to interact with users asking about sports on Fire TV. Google did a similar thing recently with Gemini on TV. Sports is popular with AI developers, go team!!

Alexa Plus can look up shows, movies or sporting events across any app or service.

"Mention the kids ages with you in the room, and she'll find the right movie or show," Marcuss says. "Tell her you simply cannot watch one more animated movie this week, she'll find something else. That's just scratching the surface." 

The new Fire TV 4K Stick Select comes with a new OS called Vega, which is the next version of Fire TV OS. It's the first 4K Stick under $40.

The new Series 4 and Series 2 TVs come with Omnisense and Dialogue Boost.

The latest Fire TV Omni adjusts to brightness in the room and will turn on when you enter, thanks to its Omnisense technology.

The company has launched 250 TVs with partners in 2025, Marcuss says.

Aidan Marcuss, VP of Fire TV, is on stage, saying there's more on TV to watch than ever before. "It's our job to help you find what's next," he says.

A new camera, the Blink Arc, which features 180 degrees of coverage, was announced by Amy Wiedemann, head of marketing for home security at Amazon. 

"No more switching between multiple camera feeds," Wiedemann says. "No more missing critical moments because of limited focal rates. No more blind spots. I've already been using this at my home, and it's impressive."

It is $100 and available for preorder starting today. 

Three new Blink cameras are available now.

Blink's latest cameras are powered by the brand's silicon chip technology. They have crystal-clear 2K resolution, advanced audio with noise-canceling two-way talk, and improved safety with color night vision. 

But the Blink Arc is Amazon's key device announcement for its home security arm.

Ring's new integrated "Search Party" feature helps find missing pets. Little information is given about how this will work in practice.

Your Ring camera, and your neighbor's, will be able to help you find your lost dog thanks to "Search Party for Ring," Siminoff announces. "We're turning individual concerns into community actions," he says. 

Search Party for cats and other pets will be rolled out at a later date.

Alexa Plus Greetings can "manage deliveries, send away solicitors and provide specific instructions to visitors," Siminoff announced. "So it's one less thing that you have to manage."

Ring's advanced AI can now recognize both familiar and unfamiliar faces and alert you. But there's more...

Alexa Plus Greetings use that same AI power to make customized greetings for whoever comes to your door.

Amazon's first big announcement is "Retinal Vision," which allows you to customize the clarity of the camera for specific locations, depending on where you install it. Retinal Vision is now available on all cameras, starting today.

Amazon is putting home security first on the docket with a recap of Ring's AI-powered real-time video descriptions and alerts.

New device announcements to come...

Amazon's first guest speaker is Ring's founder, Jamie Siminoff, a clear sign of how important Amazon views the home security category in 2025.

File that under: Things you won't hear at an Apple event.

"With Alexa Plus, there's been a shift of balance at the dinner table," Panay says, crediting Alexa Plus and "ambient AI" with keeping everyone present at his family's dinner table without distraction. 

"We're trying to be at dinner without our phones," says Panos Panay, who says that phones interrupt dinner conversations. Is there an answer? It's Amazon Alexa Plus!

We're underway, with Panos Panay, Amazon's Devices & Services leader, taking center stage. 

Fun fact: Some people collect these registration name tags and keep them for posterity. Others don't.

Next stop (hopefully) is a light breakfast.

Amazon set up a space in the Tribeca neighborhood of downtown Manhattan, and CNET editors, along with other journalists, are patiently waiting to get in. In addition to Kindles, we expect doughnuts. 

CNET's ground team is arriving at the Amazon event in New York now, ready to report on the company's latest gadgets. The invite, pictured at the top of this live blog, gives some pretty strong hints as to what the company will announce today. The most recognizable thing is the kid under a tree image of the Kindle logo in the lower left, so I won't be surprised to see Amazon refresh the Kindle lineup. 

Amazon SVP Panos Panay, who leads the company's consumer electronics division, is featured on the invite as well, so I expect new gadgets under the Alexa, Echo, Fire TV, Fire tablet, Ring, Eero and Blink brands. That could mean smart speakers, TVs, streaming sticks, video doorbells, security cameras, routers and/or robots (remember Astro?) and potentially news around Alexa Plus or Rufus AI services.

We'll see soon enough!