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Amazon Fire TV with Alexa is getting built into TVs, no box or stick required

Watch out Roku TV: Amazon's Fire TV system will soon operate inside TVs from Element, Sieki and Westinghouse, complete with thousands of streaming apps and an included Alexa voice remote.

Headshot of David Katzmaier
Headshot of David Katzmaier
David Katzmaier Editor in Chief
David leads the editorial team at CNET. We create expert reviews, articles and video on every aspect of technology, from AI to Zoox. We are thoroughly, proudly human.
Expertise A 25-year CNET veteran, David has been reviewing TVs since the days of CRT, rear-projection and plasma. He created CNET's methodology for testing TVs, streaming services and AI tools. Prior to CNET he wrote for Sound & Vision magazine and eTown.com. Credentials
  • Although still awaiting his Oscar for Best Picture Reviewer, David does hold certifications from the Imaging Science Foundation and the National Institutes of Standards and Technology on display calibration and evaluation.
David Katzmaier
2 min read
Watch this: Amazon Alexa and Fire TV getting baked into new 4K TVs

Smart have been around for years, but many people still stream their , , Hulu and other videos using an external device like a , or . Those devices offer more apps, more frequent updates and a better streaming experience than many built-in smart TV systems.

In the last couple of years, platforms like Roku and Google's have been built directly into some televisions, so you don't need to connect an external streamer at all. Now Amazon is doing the same thing with its Fire TV platform.

Coming later this year are 4K TVs from Westinghouse, Seiki and Element with Amazon Fire TV built-in, the television makers announced today at CES 2017. They'll provide access to the thousands of apps, games and Alexa skills found on external Fire TV like the . And just like those devices, the TVs will include a remote with a microphone that can be used to access the Alexa voice assistant, including content search and control of devices.

Amazon Alexa, Fire TV come to TVs from a trio of brands

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Similar to the Roku TVs from TCL and other makers we like so much, these "Amazon Fire TV Edition" sets promise improved ease of use, too. There's no need to switch inputs to watch Netflix, for example, and both streaming as well as standard TV watching can be accessed from a single remote.

Here are their specifications:

  • Available in 43-inch, 50-inch, 55-inch and 65-inch sizes
  • 4K resolution
  • Alexa voice remote included
  • 3GB memory, 16GB internal
  • Bluetooth, Wi-Fi and Ethernet connectivity

For more on the Fire TV system's capabilities, check out our review of the Amazon Fire TV stick with Alexa Voice Remote.

The TVs will go on sale later this year at Amazon.com and major retailers. Pricing was not announced.