Concerns about the US economy persist as inflation, which is at a record high, translates to higher prices across the market and puts a strain on consumers.
As we've reported, there are a number of ways to try to adjust to higher prices. One way to save on food costs is to buy the grocery store's own label instead of brand-name products. Buying store-brand versions, like Great Value from Walmart or Market Pantry from Target, can save shoppers between 25% to 30%, according to industry experts, and up to 40% at Wegman's and Stop & Shop, according to our own calculations.
But do these store-brand items taste better than their pricier competitors? To find out, we conducted a taste-testing experiment using Whole Foods' Market 365 store brand with arguably the pickiest, most discerning consumer groups of all: children under 12.
Read more:Â Here's How Much You'll Save Buying Store-Brand Groceries
