We take a look back at some of Apple's most significant announcements, moments and products.
Luke Westaway
Luke Westaway is a senior editor at CNET and writer/ presenter of Adventures in Tech, a thrilling gadget show produced in our London office. Luke's focus is on keeping you in the loop with a mix of video, features, expert opinion and analysis.
Has Apple lost its edge? That's the question we're asking in the latest episode of Adventures in Tech, so click play on the link below to hear our verdict. We want to know what you think too, but if you need a little inspiration before drawing your own conclusions, click through to check out our snaps of Apple's most significant moments and devices.
2 of 33Flickr/Ed Uthman
Behold, the first Apple computer, built by Steve Jobs and Steve Wozniak and launched in April 1976.
3 of 33Christie's
Today, original Apple I models fetch huge amounts at auctions. Here's a look at its insides.
4 of 33
This is the Apple II Plus, introduced in 1979, offering improved graphics power compared to the first Apple II.
5 of 33James Martin/CNET
Steve Jobs on stage, with a 1976 photo of himself and Wozniak on show in the background.
6 of 33Jonathan Zufi
The Apple Lisa, which gave us an early taste of a personal computer with a graphical user interface. It featured a 68k CPU and support for 2MB RAM.
7 of 33G Lange Photo/Contour by Getty Images
Rival schools: An early snap of Jobs, and Microsoft co-founder Bill Gates at a portrait session in San Jose, Calif., in 1991.
8 of 33
Steve Jobs stands with a Macintosh.
9 of 33CBS News
Jobs was fired from Apple in 1985, and for roughly a decade the company struggled, producing several tepid products, including the Apple Newton series of PDAs. This handheld used handwriting recognition software, but was discontinued after five years thanks to poor sales.
10 of 33Apple
Steve Jobs returned to Apple in 1997, and a year later the company produced the iMac all-in-one computer. The colourful iMac G3 proved a hit.
11 of 33Apple
Apple designer Jonathan Ive and Jobs share a giggle next to an iMac.
12 of 33Apple
In 2001, we got the first iPod, which packed an ingenious interface and loads of storage space for songs.
13 of 33Justin Sullivan/Getty Images
The third-generation iPod hit shelves in 2003, and packed glowing, touch-sensitive buttons.
14 of 33
2004 saw the arrival of the iPod mini.
15 of 33
In 2007, the iPod evolved into the iPod touch, borrowing its design from the newly-minted iPhone.
16 of 33Daniel Terdiman/CNET
The iPod and iPhone were proving popular, but Apple kept its computing business fresh with the shockingly slim MacBook Air in 2008.
17 of 33David Paul Morris/Getty Images
Today Apple is perhaps best known for the iPhone. Here's the first model, revealed in 2007. It was designed to combine a mobile phone with a widescreen touch-capable iPod, that could also handle e-mail and Web browsing.
18 of 33Declan McCullagh/CNET
The first iPhone was lacking plenty of features, but its touchscreen technology was very impressive.
19 of 33Apple
Google's then-CEO Eric Schmidt made an appearance when the first iPhone was revealed. "This product is gonna be hot," Schmidt observed. Today Google's Android operating system provides fierce competition for Apple's iOS.
20 of 33Justin Sullivan/Getty Images
One year later, we saw Apple show off the iPhone 3G.
21 of 33CBS Interactive
In 2009, the faster iPhone 3GS was revealed.
22 of 33James Martin/CNET
2010 saw Apple trying something new with the larger iPad tablet.
23 of 33James Martin/CNET
The iPhone 4 in 2010 introduced the pixel-packing Retina display, as well as a swanky new design.
24 of 33James Martin/CNET
The iPad 2 was slimmer and lighter, and introduced a rear-facing camera.
25 of 33Kevork Djansezian/Getty Images
New CEO Tim Cook took the stage in October 2011, to reveal the speedier iPhone 4S. While it proved extremely popular, this mobile was criticised for looking very similar to the iPhone 4. The 4S introduced Apple's Siri voice-controlled assistant.
26 of 33Apple
Steve Jobs died on October 5, 2011, due to complications from a relapse of his pancreatic cancer.
27 of 33James Martin/CNET
Tim Cook, seen here with Jobs, had already taken over as CEO, and remains at the head of Apple.
28 of 33Sarah Tew/CNET
2012 brought with it a new iPad -- one with a sharper Retina display.
29 of 33CNET
The iPhone 5 increased the iPhone's screen size to 4 inches.
30 of 33Kevork Djansezian
Steve Jobs had previously criticised smaller tablets, but in 2012 Apple showed off the iPad mini, to compete with 7-inch devices from Google and Amazon. (Photo by Kevork Djansezian/Getty Images)
31 of 33Josh Lowensohn/CNET
In autumn 2013, Apple added a splash of colour to the iPhone with the 5C. This plastic-built smart phone was rumoured to be a cheap, entry-level mobile, but ended up being a rather pricey device.
32 of 33Josh Lowensohn/CNET
The iPhone 5S is the current high-end iPhone, and features a fingerprint scanner for unlocking the phone, or verifying purchases from iTunes or the App Store.
33 of 33Josh Miller/CNET
Apple's newest product is the skinny iPad Air. It's the most powerful iPad yet, but does it bring enough innovation to the table? Let me know whether you think Apple has lost its edge, and click the link below to hear our verdict.