Previous Nook e-book readers utilized black-and-white e-ink screens, but the Nook Color boasts a 7-inch color LCD.
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Kid-friendly
B&N is making a bigger push into kids' content with its new Nook Kids brand that features 130 "digital picture books" designed to take advantage of such color devices as the Nook Color and the iPad.
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Take a memo
Note-taking and highlighting are supported.
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Going social
The Nook Color makes it easy to share excerpts via e-mail or social networks, such as Facebook or Twitter.
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"4-letter word for e-book reader"
The Nook Color will support games, such as crossword puzzles.
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Home sweet homescreen
The Nook Color offers customizable homescreens that you can swipe between--just like with an Android smartphone.
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Not just a reader
There's no app store, but B&N will add select media functions to the reader, such as Pandora, and a media player.
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Browse the Web
A built-in Web browser lets you surf the Internet. There's no support for Flash right now, but Barnes & Noble says it's coming via a 2011 firmware upgrade.
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More kid stuff
Here's another look at a children's book on the Nook Color.
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2 million titles and counting
Selection is a big attraction when choosing an e-book reader. Barnes & Noble claims to have more than 2 million titles in its store.
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Power up
A standard Micro-USB port handles charging and syncing media from a PC.
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Where's the dust jacket?
The Nook Color has a rubberized backside. The battery is sealed, iPad-style.
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Expandable storage
The Nook Color has 8GB of on-board storage, plus it offers expansion via a microSD slot.
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Tablet or e-reader?
Previous E-ink Nook models remain available, but Barnes & Noble is hoping the leap to color will distinguish the Nook Color from Amazon's E-ink-only offerings.
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Coming mid-November
The Nook Color is scheduled to ship November 19, but preorders are being accepted now.