Mock-ups of a finished FirstBuild facility (pictures)

FirstBuild's exterior.

Design, testing,  manufacturing, and retail will all converge all under FirstBuild's roof.

A kitchen area for testing cooking concepts.

FirstBuild's first assignment is to design a functional indoor grill.

A micro-factory will be on-site for small-batch production.

The design area.

But that location is temporary -- GE has big plans for FirstBuild.

In a few years, it will move to a larger location on the University of Louisville campus.

This will allow FirstBuild and the University of Louisville's planned Institute for Product Realization to collaborate even more closely.