Nintendo Store Levels Up in San Francisco: A First Look Inside the Ultimate Fan Experience

Nintendo's newest retail experience opens today in San Francisco. It's a fun, retro retail extravaganza where decades of Nintendo's gaming history collide with sleek design, character cameos, interactive zones built for gaming joy and all the shopping you could ask for.

Before the doors officially opened, we got a sneak peek inside Nintendo's newest retail destination in San Francisco. 

From larger-than-life characters to exclusive merch and immersive design touches, here's what fans can expect when they step inside the Mushroom Kingdom.

With three stores in Japan and one in New York City, the new store in San Francisco is just the 5th Nintendo store in the world.

It's me, Mario!

Nintendo's second U.S. store features merchandise that's not available anywhere else.