Olympus announces it'll offer a high-end compact camera that for the first time brings its Zuiko lens brand out of the realm of SLRs. Here's a look at the prototype.
Stephen Shankland
Stephen Shankland worked at CNET from 1998 to 2024 and wrote about processors, digital photography, AI, quantum computing, computer science, materials science, supercomputers, drones, browsers, 3D printing, USB, and new computing technology in general. He has a soft spot in his heart for standards groups and I/O interfaces. His first big scoop was about radioactive cat poop.
COLOGNE, Germany--At the Photokina trade show here Monday, Olympus announced a higher-end compact camera to be released in the first quarter of 2011. The camera is the first compact model to be equipped with a lens bearing Olympus' Zuiko lens brand that for decades has only appeared with its SLR cameras. Presumably Olympus is trying to telegraph that this is a premium product.
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Olympus' high-end compact prototype
It's only a prototype, so don't read too much into it, but the amount the lens telescopes out indicates Olympus has a wide zoom range in mind.
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Olympus' high-end compact prototype
With its lens withdrawn, the camera is more compact than Olympus' Pen line of Micro Four Thirds cameras. Like them, Olympus said, the compact camera will sport a flash hot-shoe. That would put it more in league with high-end compact cameras such as Canon's PowerShot G12 and Nikon's CoolPix P7000.
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Olympus' high-end compact prototype
The back of the prototype features a wheel interface.
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Olympus' high-end compact prototype
The design is compact. Building a wide zoom range into a small body typically means using a small sensor, though, which can hold back image quality and low-light performance. Olympus didn't share details on elements of the design.
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Olympus' high-end compact prototype
A front view shows the Zuiko brand name.
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Olympus' high-end compact prototype
An adjustment knob, zoom control, shutter release, and power button adorn the top of the camera prototype.