Qualcomm Toq smartwatch (pictures)

Qualcomm's Toq smartwatch gives notifications for messages, phone calls, and other items.

Like the Pebble, there are a variety of watch faces. This retro one's pretty great.

The Mirasol display is full color and highly reflective, using technology similar to e-ink. It looks great in bright sunlight.

The touch display allows for precustomized quick responses for texts, a clever idea.

Weather, of course, is one of the preinstalled apps.

The Toq's battery is actually housed in its watchband buckle. The strap is cut to fit for an individual wearer, an odd decision.

Another watch face. The Toq on Shara's hand looks a lot bulkier than on Scott's.

The Toq has its own wireless charge base that doubles as a case. Stereo Bluetooth wireless earbuds are also included in a special edition package.

The Toq comes in black and white.

The main menu, which has a number of colorful app icons that can be swipe-navigated.

How many other colors will there be?