A few of the unusual promo items for the new retro mystery game L.A. Noire.
Dan Ackerman
Dan Ackerman leads CNET's coverage of computers and gaming hardware. A New York native and former radio DJ, he's also a regular TV talking head and the author of "The Tetris Effect" (Hachette/PublicAffairs), a non-fiction gaming and business history book that has earned rave reviews from the New York Times, Fortune, LA Review of Books, and many other publications.
"Upends the standard Silicon Valley, Steve Jobs/Mark Zuckerberg technology-creation myth... the story shines." -- The New York Times
This slideshow shows off some of the unusual promo items used to promote the new video game L.A. Noire.
First up, a T-shirt wrapped in a plain brown envelope sealed with official-looking red "evidence" tape.
2 of 5Sarah Tew/CNET
1940s-style flashlight
A classic vintage-looking flashlight, similar to one used in the game, with a small game logo etched into it.
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Can of vintage soup
If this can of potato leek soup pertains to a case in the game, we haven't gotten that far yet. Packed inside, instead of delicious soup, was a vacuum-packed T-shirt.
4 of 5Sarah Tew/CNET
Black notebook
A real-world version of the detective's notebook used in the game.
5 of 5Sarah Tew/CNET
Magnetic serial killer letters
Good for leaving an anonymous ransom note on your refrigerator.
