A 2010 "relative evaluation report" purportedly details Samsung's desire to be more like Apple -- "more luxurious" in design, with more "fun factor."
James Martin
James Martin was the Managing Editor of Photography at CNET.
His photos capture technology's impact on society - from the widening wealth gap in San Francisco, to the European refugee crisis and Rwanda's efforts to improve health care.
From the technology pioneers of Google and Facebook, photographing Apple's Steve Jobs and Tim Cook, Facebook's Mark Zuckerberg and Google's Sundar Pichai, to the most groundbreaking launches at Apple and NASA, his was a dream job for any documentary photography and journalist with a love for technology.
Exhibited widely, syndicated and reprinted thousands of times over the years, James follows the people and places behind the technology changing our world, bringing their stories and ideas to life.
The "relative evaluation report" on the Galaxy S1 and iPhone, published in March 2010, goes through Apple's iPhone features one by one, pointing out the differences lacking in Samsung products and "direction for improvement" steps Samsung must take to offer the functionality of the wildly popular device.
This graphic highlighting the iPhone's landscape controls is captioned: Directions for improvement: Landscape mode should be supported whether rotated horizontally to the right or left.
Click on for a look at more of Samsung's analysis of its own products, and how they compared to Apple's iPhone, and more directions for improvement.