The many faces of Alcatel's OneTouch Pixi 3 (pictures)

The Alcatel OneTouch Pixi 3 is 3.5 inches, unless it's 4 inches or even 5.

It runs Firefox OS, as pictured here, but it can also run Android or Windows Phone if a carrier chooses.

Data speeds, those too are up in the air. Pixi 3 phones can use 3G or 4G LTE networks.

What's going on? Is Alcatel just messing with us? Yes and no. The Pixi 3 is a family of entry-level phones that Alcatel can customize as needed for carrier partners depending on the gaps they're trying to fill in their rosters.

Bright cases will either come snapped onto the backs, or customers can replace the somber black backing on their own.

Specs vary along with the Pixi's various sizes. The smallest size phone has the more basic hardware, while the 5-inch variety stretches a little higher.

No matter which Pixi you catch, the phones look alike, with rounded corners and a relatively thick girth.

The Pixi is just one device of many that Alcatel showed off at CES 2015. Check out everything from the show floor.