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Alcatel's OneTouch Pixi 3 is like a box of chocolates: You never know what you're gonna get

At CES 2015, Alcatel showed off one entry-level smartphone with a heap of permutations. Bottom line: the Pixi 3 that goes on sale in your neighborhood may be completely different than one halfway around the world.

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Headshot of Jessica Dolcourt
Jessica Dolcourt VP, Content Operations and Commerce, CNET Group and CNET Labs
Jessica is a passionate content strategist and team leader across the CNET family of brands. She leads a number of teams, including commerce, performance optimization and the copy desk. Her CNET career began in 2006, testing desktop and mobile software for Download.com and CNET, including the first iPhone and Android apps and operating systems. She continued to review, report on and write a wide range of commentary and analysis on all things phones, with an emphasis on the iPhone and Samsung devices. Jessica was one of the first people in the world to test, review and report on foldable phones and 5G wireless speeds. Jessica began her leadership role managing CNET's How To section for tips and FAQs in 2019, guiding coverage of topics ranging from personal finance to phones to home. She holds an MA with Distinction from the University of Warwick in the UK.
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LAS VEGAS -- I don't even know how to start describing the Alcatel Pixi 3 I saw at CES 2015, because there's no single phone to see. There are 24.

Alcatel is starting with four base configurations and letting carrier partners choose the data connection (4G LTE or 3G) and the operating system (Android, Windows Phone, Firefox).

So, the Pixi 3 that shows up in your country could be anything from a 3.5-inch Firefox OS handset with a 1GH dual-core processor and 5-megapixel camera to a 5-inch Android 5.0 Lollipop phone with an 8-megapixel camera and quad-core chip.

The many faces of Alcatel's OneTouch Pixi 3 (pictures)

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If this isn't confusing enough, the carriers also get to choose among seven eye-melting fluorescent shades, including black (but not white). This is also a future Pixi 3 owner's chance to splash out a bit; they'll be able to acquire a different colored back cover to pop on.

With so much up in the air, there is just one constant in the Pixi 3, and that's its status as an inexpensive entry-level phone. Rounded edges and a plastic design remain rock-steady across all the device permutations.

Although there's no pricing structure yet (that will depend on the set of specs a carrier picks), you can bet it'll be on the more budget end of the scale, the market segment that Alcatel really dives into.

Check out all the action from CES 2015.