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Samsung Ativ Book 9 review: Samsung Series 9 with a name change

Don't expect anything new in the Book 9, at least in the configuration we reviewed: other than a higher-resolution display, this ultrabook's an unfortunate tweener before inevitable fall upgrades.

Headshot of Scott Stein
Headshot of Scott Stein
Scott Stein Editor at Large
I started with CNET reviewing laptops in 2009. Now I explore wearable tech, VR/AR, tablets, gaming and future/emerging trends in our changing world. Other obsessions include magic, immersive theater, puzzles, board games, cooking, improv and the New York Jets. My background includes an MFA in theater which I apply to thinking about immersive experiences of the future.
Expertise VR and AR | Gaming | Metaverse technologies | Wearable tech | Tablets Credentials
  • Nearly 20 years writing about tech, and over a decade reviewing wearable tech, VR, and AR products and apps
Scott Stein
7 min read

Windows 8 laptops with touch are everywhere, but don't tell the Samsung Ativ Book 9. This laptop doesn't seem to have gotten the memo. In fact, it seems almost exactly the same as the 2012 Samsung Series 9. That's because it is almost the same.

7.2

Samsung Ativ Book 9

The Good

The <b>Samsung Ativ Book 9</b> is still one of the smallest and best-built Windows 8 ultrabooks around, and has a crisp 1080p display.

The Bad

It lacks a touch screen, and battery life is disappointing for such an expensive laptop.

The Bottom Line

Formerly the Samsung Series 9, the rebranded Ativ Book 9 got little more than a change in name; the laptop feels dated, as it lacks a touch screen and the benefits of newer Intel processors.

Samsung has new laptops and tablets coming soon, including a Book 9 Pro and Book 9 Lite, but this particular Book 9 is really just a rebranding effort. Gone are the "Series" naming conventions for Samsung laptops, which were admittedly getting wonky (there was a separate Series 7 and a completely different Series 7 Gamer, as well as a Series 5 and Series 5 Chromebook, but don't get us started). Now Ativ has become a catch-all for the Windows PC world of Samsung.

Sarah Tew/CNET

The Series 9 was one of our very favorite thin, compact 13-inch ultrabooks: it had a great build, a sharp screen, and great battery life. And the Book 9 hasn't changed much. It does have an excellent 1080p matte display, but much like Apple's MacBook Air, its design has stayed the same while the rest of the world is moving forward. And unlike the latest MacBook Air, the Book 9 didn't get a next-gen processor. But truthfully, Intel's latest processors don't offer any really big gains in speed: they're really all about the accompanying great improvement in battery life, and a boost in onboard integrated graphics.

A year later, can the same look and feel still work for Samsung, the way it does for Apple?

Sarah Tew/CNET

7.2

Samsung Ativ Book 9

Score Breakdown

Design 8Features 7Performance 8Battery 6