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2021 Ford Bronco buyers can take their SUVs to Off-Roadeo driving school

Ford wants to help Bronco buyers get hooked on the great outdoors, because there's nothing sadder than a clean 4x4 SUV.

Headshot of Antuan Goodwin
Headshot of Antuan Goodwin
Antuan Goodwin Senior Writer, Electrified Cars
Antuan started out in the automotive industry the old-fashioned way, by turning wrenches in a driveway and picking up speeding tickets. He now has nearly 20 years of expertise and experience behind the wheel of hundreds of cars, including electric, hybrid, plug-in hybrid, hydrogen, and traditional combustion vehicles. For each car he tests, Antuan covers more than 200 miles behind the wheel and evaluates driving dynamics; acceleration and braking performance; range; and efficiency. Antuan's goal is to use his extensive car knowledge to educate CNET readers and help with their next car-related buying decision. Whether you're EV-curious, an EV-enthusiast or a combustion-car loyalist, Antuan will bring you the unbiased advice, reviews, best lists and news you need. You can reach Antuan at antuan.goodwin@cnet.com
Expertise Nearly two decades of testing, driving, reporting on, writing about, reviewing, and editing content about electric and ICE cars. Category focus is on electrified cars, EVs, HEVs, PHEVs, ICE cars, EV infrastructure, EV chargers, EV adapters, EV news, auton Credentials
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Antuan Goodwin
2 min read
Ford

We all know the cliche: Some guy or gal buys a capable off-road SUV and then never once takes it off the tarmac. Ford doesn't want that to happen to its upcoming 2021 Bronco, so the automaker is creating four new Bronco Off-Roadeo off-road schools where enthusiasts and owners can test and experience all that their vehicles have to offer.

The all-new "Bronco brand" will actually include three models -- the revived Bronco two-door, a new four-door model and the small and rugged Bronco Sport unibody crossover -- and will be, according to Ford, "the only domestic brand of SUVs with standard 4x4." All three will also boast so-called Built Wild capability -- Ford's off-road design and technology principle that's analogous to Jeep's Trail Rated badge.

2021 Ford Bronco, Bronco Sport teasers slowly start to show the SUVs

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"Authenticity counts with Bronco," said Ford's Bronco Consumer Marketing Manager, Mark Grueber regarding the Off-Roadeos. "We'll have four off-roading and outdoor adventure playgrounds built for all different skill levels with experiences designed to build confidence and inspire Bronco owners to get out in the wild for years to come." 

Ford will open four Bronco Off-Roadeo locations across the United States sometime next year. The specific locations have not yet been announced.

"We're targeting what I'll call epic locations," said Grueber when asked for a hint. "These are just going to be absolutely beautiful locations out in the wild and we will have some diversity across the US in terms of location to make it easier if a customer wants to choose one that's closer to where they reside. And we'll be able to show off the Bronco in different off-roading terrains as well; that's another reason we're [choosing] to have multiple locations across the US."

bronco-off-roadeo

We don't yet know where in the US these Bronco Off-Roadeo experiences will be or how much they'll cost.

 Ford

To help build excitement, Ford is also connecting with Bronco fans by offering a wide range of Ford-licensed Bronco merchandise on its Amazon storefront, tempting buyers with Bronco Off-Roadeo's off-roading and outdoor experiences and spotlighting the Bronco Nation independent online community.

$100 reservations for the new Bronco models will open on Ford's website alongside their debut at 8:00 p.m. EDT on July 13 across Disney network channels. (We'll also be covering the reveal right here on Roadshow.)