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Rocket Rivalry Heats Up as Blue Origin Successfully Lands Its Booster

Jeff Bezos' space company is closing the gap with Elon Musk's SpaceX.

Headshot of Gael Cooper
Headshot of Gael Cooper
Gael Cooper
CNET editor Gael Fashingbauer Cooper, a journalist and pop-culture junkie, is co-author of "Whatever Happened to Pudding Pops? The Lost Toys, Tastes and Trends of the '70s and '80s," as well as "The Totally Sweet '90s." She's been a journalist since 1989, working at Mpls.St.Paul Magazine, Twin Cities Sidewalk, the Minneapolis Star Tribune, and NBC News Digital. She's Gen X in birthdate, word and deed. If Marathon candy bars ever come back, she'll be first in line.
Expertise Breaking news, entertainment, lifestyle, travel, food, shopping and deals, product reviews, money and finance, video games, pets, history, books, technology history, and generational studies Credentials
  • Co-author of two Gen X pop-culture encyclopedia for Penguin Books. Won "Headline Writer of the Year"​ award for 2017, 2014 and 2013 from the American Copy Editors Society. Won first place in headline writing from the 2013 Society for Features Journalism.
Gael Cooper
2 min read
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The Blue Origin New Glenn rocket lifts off at Cape Canaveral on Nov. 13.

Miguel J. Rodriguez Carrillo/Getty Images

Jeff Bezos' Blue Origin successfully launched its New Glenn rocket on Thursday, and also nailed the landing of its rocket booster. The booster, named Never Tell Me the Odds (Han Solo fans will recognize that quote), landed gently on a floating platform named Jacklyn, after Bezos' late mother. This was the first time Blue Origin successfully landed the New Glenn rocket booster.

Just before 4 p.m. ET on Thursday, New Glenn launched from Florida's Cape Canaveral Space Force Station. It deployed NASA's Escape and Plasma Acceleration and Dynamics Explorers twin spacecraft, dubbed Escapade, into the designated loiter orbit, and then landed the reusable first stage on Jacklyn in the Atlantic Ocean. 

Watch this: Blue Origin Lands Its New Glenn Rocket Booster for the First Time

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Elon Musk's SpaceX, Blue Origin's competitor, has successfully landed boosters as well, but this was the first time Blue Origin has done so. It's seen as an important step since both companies plan to reuse the expensive boosters on future flights.

Escapade is on its way to Mars. Two small identical spacecraft, named Blue and Gold for the colors of the University of California-Berkeley, whose Space Sciences Laboratory is managing the mission, were successfully deployed half an hour after launch.

Read more: NASA's Escapade Mission May Finally Reveal How the Martian Atmosphere Works

Blue and Gold will loop around a point in space known as Lagrange-2. Later this month, they will do a quick flyby of Earth and then depart for Mars. The twin orbiters are expected to arrive at the Red Planet by November 2027.