X

Apple Already Has the Ideal AI Gadget (It Just Needs One More Thing)

Commentary: The Apple Watch and AirPods can lead the way in Apple's AI comeback — that is, if those Siri reports are true.

Headshot of Bridget Carey
Headshot of Bridget Carey
Bridget Carey Editor at Large
Bridget Carey is an award-winning reporter who helps you level-up your life -- while having a good time geeking out. Her exclusive CNET videos get you behind the scenes as she covers new trends, experiences and quirky gadgets. Her weekly video show, "One More Thing," explores what's new in the world of Apple and what's to come. She started as a reporter at The Miami Herald with syndicated newspaper columns for product reviews and social media advice. Now she's a mom who also stays on top of toy industry trends and robots. (Kids love robots.)
Expertise Consumer technology | Apple | Google | Samsung | Microsoft | Amazon | Meta | Social media | Mobile | Robots | Future tech | Immersive technology | Toys | Culture Credentials
  • Bridget has spent over 18 years as a consumer tech reporter, hosting daily tech news shows and writing syndicated newspaper columns. She's often a guest on national radio and television stations, including ABC, CBS, CNBC and NBC.
Bridget Carey

Apple is reportedly testing several ways to revamp the Siri voice assistant — and one feature could change how often iPhone owners need to look at a screen.

Earlier this week, a Bloomberg report highlighted how Apple is testing Siri features that add voice controls to non-Apple apps, including Amazon, Instagram and Uber. The idea is that with just your voice, you might be able to add an item to your shopping cart. Or maybe you could take, edit and post a photo to Instagram — all in a chat with Siri.

Apple executives have said the next evolution of Siri won't be ready until 2026, so there are still months of testing ahead as a new assistant takes shape. But that delay has invited other big tech CEOs to be vocal about their drive to create a new type of AI gadget that could outshine the iPhone and wean users from a typical screen interface. 

But why would consumers invest in a separate AI gadget when the perfect one is already on their wrist? In this week's episode of One More Thing, embedded above, I break down the reports on what's coming next for Siri and explore how it could make devices like the Apple Watch or AirPods the new killer gadget to navigate a voice-centric AI age.

If you're looking for more One More Thing, subscribe to our YouTube page to catch Bridget Carey breaking down the latest Apple news and issues every Friday.