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Google Updates Iconic 'G' Logo After Nearly 10 Years

The updated "G" logo has a gradient effect now, which could be an attempt to better sync design with the company's AI products.

Headshot of Imad Khan
Headshot of Imad Khan
Imad Khan Former Senior Reporter
Imad was a senior reporter covering Google and internet culture. Hailing from Texas, Imad started his journalism career in 2013 and has amassed bylines with The New York Times, The Washington Post, ESPN, Tom's Guide and Wired, among others.
Expertise Google | AI | Internet Culture
Imad Khan
new-google-logo

This is the new Google 'G' logo for 2025.

James Martin/CNET

Google has updated its "G" logo after nearly 10 years, according to a report from 9to5Google on Monday.

The new logo has a gradient effect when transitioning between colors, whereas the previous version separated Google's iconic red, blue, yellow and green color scheme into blocks. The updated logo is appearing on the Google Search iOS app store page. 9to5Google reports that the updated icon has landed on Android with Google app 16.18. The Google logo hasn't been updated everywhere else yet.

A representative for Google didn't immediately respond to a request for comment.

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The last time Google updated its "G" logo was back in September of 2015. As Google puts AI at the forefront of its product portfolio, it seems that a new iconography is coming along with the changes. Google Gemini, the company's generative AI assistant, uses blue-to-purple gradients in a diamond-star motif. The six-letter Gemini logo also uses a gradient. While Google's iconography has often stuck to bold reds, yellows, greens and blues, the change could be an attempt to better sync design between Google and its AI products.

Google's Gemini logo uses blue-to-purple gradients.

Getty Images/Viva Tung/CNET