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Hisense's L9Q Laser TV Promises Ridiculous Amounts of Brightness at CES 2025

The L9Q is an ultra-short throw projector with onboard apps, but don't expect it to come cheap.

Headshot of Ty Pendlebury
Headshot of Ty Pendlebury
Ty Pendlebury Editor
TV and home video editor Ty Pendlebury joined CNET Australia in 2006, and moved to New York City to be a part of CNET in 2011. He tests, reviews and writes about the latest TVs and audio equipment. When he's not playing Call of Duty he's eating whatever cuisine he can get his hands on. He has a cat named after one of the best TVs ever made.
Expertise Ty has worked for radio, print, and online publications, and has been writing about home entertainment since 2004. He is an avid record collector and streaming music enthusiast. Credentials
  • Ty was nominated for Best New Journalist at the Australian IT Journalism awards, but he has only ever won one thing. As a youth, he was awarded a free session for the photography studio at a local supermarket.
Ty Pendlebury
2 min read
l9q-2
Hisense

Hisense has unveiled its latest laser TV, the L9Q. It includes streaming TV onboard as well as a Dolby Atmos soundsystem. It uses Hisense's proprietary TriChroma triple-laser light engine, which the company says can exceed the BT.2020 color space, has 5,000 lumens and a 5,000:1 contrast ratio. You'll have a choice of five screen sizes, between 100 inches and 150 inches.

The company says the display's AutoScreen Alignment and Manual Keystone Correction will help to aid installation. Other features include a 6.2.2 surround system out of an ampitheater-inspired slot, Google TV, eARC and HDMI 2.1, Wi-Fi 6E and Nextgen TV (ATSC3.0).

Hisense says the TV it's showing at CES 2025 will be capable of 1,500 nits of full-screen brightness when paired with the ultrabright 2.9-gain screen -- while most high-gain screens are 2.2 or less. I spoke to CNET's projector expert Geoff Morrison and he said that 3.0 gain screens back in the CRT days were "like watching a flashlight," but was hopeful that new technologies could minimize ill effects.

The first TV I ever bought was a relative of today's laser TVs -- a 42-inch Sony Wega rear-projection TV -- and so this Hisense has me feeling nostalgic. Of course, rear projection works on a slightly different principle, as today's laser TVs are projectors that replace the box with a traditional screen. 

Hisense hasn't announced pricing or availability but there is no way this will be cheap. As a guide, the previous generation of this TV was $5,500 at launch.

For more CES coverage, take a look at the official 2025 Best of CES winners, selected by CNET.