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Roku Unveils Two New Streaming Sticks, Starting at $30, and New TVs for 2025

The new Rokus, which cost $30 for HD resolution and $40 for 4K, replace CNET's favorite streaming devices without raising the price.

Headshot of Ty Pendlebury
Headshot of Ty Pendlebury
Ty Pendlebury Editor
TV and home video editor Ty Pendlebury joined CNET Australia in 2006, and moved to New York City to be a part of CNET in 2011. He tests, reviews and writes about the latest TVs and audio equipment. When he's not playing Call of Duty he's eating whatever cuisine he can get his hands on. He has a cat named after one of the best TVs ever made.
Expertise Ty has worked for radio, print, and online publications, and has been writing about home entertainment since 2004. He is an avid record collector and streaming music enthusiast. Credentials
  • Ty was nominated for Best New Journalist at the Australian IT Journalism awards, but he has only ever won one thing. As a youth, he was awarded a free session for the photography studio at a local supermarket.
Ty Pendlebury
2 min read
Roku streaming device line-up sitting on a table
Ty Pendlebury/CNET

Roku on Wednesday announced two new inexpensive streaming devices for 2025 -- the Streaming Stick and Streaming Stick Plus -- as well as three new series of Roku TVs.

The company says the sticks are over 35% smaller than other brands' models, such as Amazon's Fire TV sticks. Its new Streaming Stick costs $30 and has HD resolution, while the Streaming Stick Plus has 4K resolution, HDR capability and costs $40. Roku's current streaming sticks are CNET's favorite streaming devices thanks to their simple, clean menu systems and affordable pricing. 

Both new Roku Streaming Sticks are available for preorder now and will ship May 6. 

Roku Streaming Stick: $30
Roku Streaming Stick Plus: $40

Meanwhile, Roku's more expensive streaming devices, including the CNET Editors' Choice Roku Streaming Stick 4K with Dolby Vision HDR ($50), the higher-end Roku Ultra box ($100) and the Roku Streambar SE soundbar ($100) remain in the lineup.

roku pro series tv on wall

The Roku Pro Series is new for 2025.

 Roku

New Roku TVs for 2025: Mini-LED and bigger sizes

The company also unveiled three new Roku TVs series for 2025. The updated versions of the current Roku Plus and the Roku Pro TVs both have mini-LED backlights, and the new entry-level Roku Select comes in more sizes. In my review of the 2024 Roku Pro, I found that the TV was good for gaming thanks to low input lag, and I appreciated the simplicity of the Roku operating system, but the Pro's picture quality wasn't as good as the Hisense U8 and the TCL QM6. Check out my list of the best TVs of 2025 for more details.

The new model of the Roku Pro offers twice the contrast of last year's model, according to Roku. It also has an improved version of Roku's Smart Picture technology with scene-by-scene picture adjustments, as well as a backlit voice remote.

The Roku Plus' big improvement is an upgraded backlight that uses mini-LED technology, which improves brightness and is also featured in the Pro and other competing midrange TVs. Roku also touts faster app launch times and a 2.1-channel sound system on the Plus.

The cheapest Roku TV for 2025, the Roku Select, comes in a wider range of sizes, from 32 all the way up to 85 inches. The previous Roku select topped out at 75 inches.

Pricing and availability for the TVs will be announced in the coming months.

Watch this: Three Great Gaming TVs Under a Grand for 2025

Simpler lineup of sticks, mini-boxes begone

Until now, the company has had a number of similar streaming sticks for a similar price, with confusing names like Roku Express 4K Plus and Roku Streaming Stick 4K, so hopefully these new products will simplify the choice. 

The two new sticks will replace the current Roku Express and Roku Express 4K Plus at the same price, and Roku says the outgoing devices will be available at select retailers while supplies last.

All Roku devices let you stream from thousands of streaming services using the Roku interface, as well as surf the popular Roku Channel and a new Coming Soon to Theaters row for movie trailers.