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Samsung Unveils Pricing on 2025 OLEDs, Starting at $1,300

The Samsung S95F OLED features improved anti-glare technology and is available in stores right now.

Headshot of Ty Pendlebury
Headshot of Ty Pendlebury
Ty Pendlebury Editor
TV and home video editor Ty Pendlebury joined CNET Australia in 2006, and moved to New York City to be a part of CNET in 2011. He tests, reviews and writes about the latest TVs and audio equipment. When he's not playing Call of Duty he's eating whatever cuisine he can get his hands on. He has a cat named after one of the best TVs ever made.
Expertise Ty has worked for radio, print, and online publications, and has been writing about home entertainment since 2004. He is an avid record collector and streaming music enthusiast. Credentials
  • Ty was nominated for Best New Journalist at the Australian IT Journalism awards, but he has only ever won one thing. As a youth, he was awarded a free session for the photography studio at a local supermarket.
Ty Pendlebury
2 min read
Samsung's OLED TV at CES 2025

New for 2025, Samsung OLED TVs are available with an 83-inch screen.

James Martin/CNET

Samsung has announced pricing on its three 2025 OLED series -- the S85F, S90F and S95F -- starting at $1,300 for a 42-inch TV.

The 2025 TVs feature enhanced AI features such as Click to Search and Live Translate, which promises to translate foreign language live programming in real time. The TVs also include profiles for all family members, and the OS is eligible for up to seven years of updates, which should help apps stay up to date. If you have a Galaxy Watch you can use it to control these TVs with Universal Gestures such as rotating the watch bezel to scroll or making a fist to go back.

Firstly, the S95F series will replace last year's CNET Editors' Choice for picture quality winner, the S95D. The company says the S95F boasts its brightest-ever OLED screen and glare-free tech, which is even better than the S95D. While the company is expanding this coating to its QLED TVs, the S95F is still the only OLED to feature it. The TV also includes 165Hz motion for gaming. The pricing is as follows:

The step-down S90F OLED also includes a number of processing features like AI Motion Enhancer Pro and a Motion Xcelerator 144Hz mode for PC gaming. 

Lastly, the S85F is the company's entry-level TV but, unlike the S90F, doesn't come in sizes smaller than 55 inches.

The company says S85F, the S90F and the 55- to 77-inch versions of the S95F are available now; the 83-inch S95F will ship later in the year. Meanwhile, the company's QN900F series is available now. I'm expecting good things from the Samsung anti-glare tech in particular, so look out for full reviews of Samsung's TV's on CNET soon.