Apple has dropped limited-edition merchandise for WWDC 2025, its annual developer conference. The opening keynote address starts in just a matter of hours, at 10 a.m. PT (1 p.m. ET) on Monday, but one of the yearly rituals for WWDC is the release of Apple-branded clothing and souvenirs at the Apple Park Visitor Center Store.
This year's offerings, which include hoodies, T-shirts and baby onesies, feature riffs on Apple's original rainbow logo on a black or white background that truly makes the logo pop. There's another version of the logo with the word Apple written in the Apple Garamond font, which you don't need to be a font nerd to appreciate. I am all for this retro-ness!
Of course all of this is to help get developers and Apple enthusiasts excited before Apple CEO Tim Cook takes his first step onstage. The new limited-edition merchandise has even popped up on social media.
@cnetdotcom So what do we think of the designs this year? 🤔🍎🌈 The #ApplePark visitor center has an #AppleStore that usually has a number of limited-edition shirts, hoodies and more that #WWDC attendees can buy. This year's offerings feature riffs on Apple's original rainbow logo on a black or white $80 hoodie that truly makes it pop. There's another version of the logo with the word Apple written in the Apple Garamond font. #wwdc #apple #wwdc2025 #wwdc25 #applemerch #wwdcmerch #appleparkvisitorcenter ♬ original sound - jen
The Apple Park Visitor Center in Cupertino now has hoodies! Available in black or white, starting today #WWDC25 pic.twitter.com/fT4P9Du4Ps
— Hunter Harris (@hunter_spatial) June 7, 2025
Seeing the company embrace its past for Apple fans is exciting, especially ahead of one of the more significant WWDC keynotes. There is a lot at stake for the iPhone maker. Analysts question Apple's progress with Apple Intelligence. The US Department of Justice and 16 state attorneys general have a suit against Apple alleging that the company locked iPhone owners into its ecosystem through monopolistic practices. And President Donald Trump has threatened a 25% tariff on the iPhone if Apple doesn't move iPhone manufacturing to the US.
Aside from WWDC 2025 merch, we expect to see previews of the next generation of iPhone, Mac and Apple Watch software (and more). Rumors point to Apple changing how it names the software. Instead of iOS 19 and WatchOS 12, we'll likely get year-centric names like iOS 26 and WatchOS 26. Also, the company is expected to bring an unifying visual overhaul to all of its OSes that is inspired in part by VisionOS, as reported by Bloomberg's Mark Gurman.
CNET has editors and writers attending WWDC 2025 in person to report on developments as they break.