Apple is starting an in-store electronics recycling promotion for one month that can net consumers 10% off of Apple accessories, according to a post Tuesday by Mark Gurman of Bloomberg. The maximum discount offered will be $20, and it will be applicable to AirPods, AirTags, Apple Pencils, Apple Watch bands, and MacBook cases and peripherals.
While Apple customers generally benefit from trading in used electronics for store credit, many items are ineligible for this program. Typically, a single device can be traded in for credit toward a new one, and additional iPhones, iPads, Macs, Apple Watches and other Apple devices can be exchanged for an Apple gift card. Non-Apple electronics cannot be exchanged for store credit.
The new Earth Day promotion reportedly makes all used electronics — even the otherwise uncompensated non-Apple electronics — viable to trade-in for the $20 Apple accessory discount, which would make this a great time to bring in recyclable electronics you wouldn't otherwise be rewarded for.
Apple's trade-in program is offered in-store and online as a clean and easy way to recycle old electronics. While Apple doesn't give store credit for every item, the company recycles them free of charge. If Apple is offering a discount on its peripherals for trading in non-Apple electronics, it could be using this promotion to bring new customers into its product ecosystem.
Apple rarely discounts its accessories outside of Black Friday events, making this a rare opportunity to score a peripheral for less cash. It is unclear whether this is a US-based promotion or if it will run in Apple Stores internationally.
A representative for Apple did not immediately respond to a request for comment.