The Apple Watch got its annual rainbow refresh with the release of this year's Pride Edition Sport Band. For the ninth year running, Apple is celebrating Pride Month with the release of a $49 limited-edition watch band and matching digital wallpapers that honor the LGBTQ+ community. The 2025 version adds an Art Deco twist to the classic rainbow design, with multicolored stripes that vary in shape and size so that no two bands are exactly alike. Apple says this is an intentional nod to individuality and self-expression, with each band hand-assembled using a compression-molded technique.
In addition to the band, the company also released a new "Pride Harmony" watch face and matching iPhone and iPad wallpapers that users can access for free. On the Watch, the design features bold rainbow lines that animate into large hour numerals as you raise your wrist, while the wallpapers use dynamic colors that shift as you move, lock or unlock your device.
Apple's 2025 "Pride Harmony" watch face and matching iPhone and iPad wallpapers celebrate the LGBTQ+ community.
Apple began releasing Pride bands in 2016 (first as employee-only exclusives, then publicly in 2017). The company also continues to financially support organizations that serve LGBTQ+ communities globally.Â
The Pride Edition Sport Band is available now for $49 on Apple's website and in the Apple Store app, and will arrive in physical Apple Store locations next week. It comes in 40mm, 42mm and 46mm sizes, in both S/M and M/L lengths. The new watch face and wallpapers will roll out as part of upcoming software updates with WatchOS 11.5, iOS 18.5 and iPadOS 18.5.