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Google's genius pin frenzy attracts hordes at MWC (photos)

An all-conference scavenger hunt and barter economy of whimsical Android badges, a claw game, a twisty slide, and real ice cream sandwiches made Google a top destination all show long.

Headshot of Jessica Dolcourt
Headshot of Jessica Dolcourt
Jessica Dolcourt VP, Content Operations and Commerce, CNET Group and CNET Labs
Jessica is a passionate content strategist and team leader across the CNET family of brands. She leads a number of teams, including commerce, performance optimization and the copy desk. Her CNET career began in 2006, testing desktop and mobile software for Download.com and CNET, including the first iPhone and Android apps and operating systems. She continued to review, report on and write a wide range of commentary and analysis on all things phones, with an emphasis on the iPhone and Samsung devices. Jessica was one of the first people in the world to test, review and report on foldable phones and 5G wireless speeds. Jessica began her leadership role managing CNET's How To section for tips and FAQs in 2019, guiding coverage of topics ranging from personal finance to phones to home. She holds an MA with Distinction from the University of Warwick in the UK.
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Pin crazy at Google's booth at MWC 2012
You could say he has "pinterest." At Google's Android booth at MWC 2012. Jessica Dolcourt/CNET

BARCELONA, Spain--Typically, attending the last day of a conference puts you face to face with the frantic stragglers trying to grab one last meeting, or the dazed wanderers biding time before a welcome flight home. Not so at Google's MWC booth, which remained a fairground for Android lovers.

It's pointless trying to narrow down a favorite attraction: was it the tablet-controlled claw game that won you an Android plushie, or the contest you could enter to win a bedazzled battery cover for the Samsung Galaxy Nexus, made by a robot with an Android face? Perhaps it was the lazy river of Android smartphones over time, or the touchable wall that a third-party design team put together to whip up interaction.

Google's MWC booth an Android wonderland (photos)

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It could have been the handout of actual Android-shaped vanilla ice cream sandwiches passed out every half hour at the smoothie bar, or scooting down the twisty slide so you could pick up your photographic evidence of the moment along with a kitschy-cute pin of an Android figure to stick through your name badge holder.

Once again, the pins in particular were all the rage. Google distributed 86 different pin designs, from Marilyn Monroe (or shall we call her Marilyn Mondroid?) and Elvis, to saxophone-wailing and astronaut greenies. In addition to driving foot traffic to partner booths like Intel, LG, and HTC, the demand and scarcity of the Android push-pins engendered a conference-wide ecosystem of bartering and social networking.

He with the fullest badge lanyard strutted the boldest.