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How Verizon gets developers thinking about its road map

A recent visit to Verizon's app innovation center in San Francisco yielded some direction on where it thinks apps are headed.

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Headshot of Roger Cheng
Roger Cheng Former Executive Editor / Head of News
Roger Cheng (he/him/his) was the executive editor in charge of CNET News, managing everything from daily breaking news to in-depth investigative packages. Prior to this, he was on the telecommunications beat and wrote for Dow Jones Newswires and The Wall Street Journal for nearly a decade and got his start writing and laying out pages at a local paper in Southern California. He's a devoted Trojan alum and thinks sleep is the perfect -- if unattainable -- hobby for a parent.
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  • SABEW Best in Business 2011 Award for Breaking News Coverage, Eddie Award in 2020 for 5G coverage, runner-up National Arts & Entertainment Journalism Award for culture analysis.
Roger Cheng
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Verizon's app innovation center features some devices and capabilities they are testing, including 3D.

Roger Cheng/CNET

Verizon's app innovation center in San Francisco isn't just a place to drum up developer interest for the carrier; it's where you go to see what the company has cooking in terms of future capabilities and features.

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I had a chance to tour the offices recently, checking out the company's RF-testing room, three labs (named after three of the four Teenage Mutant Ninja Turtles), and gallery of advanced devices. The innovation center is partly there to help developers with their apps, and partly there for networking events to connect developers with each other and with Verizon.

Most interesting are some of the things Verizon is kicking around. None of it is all too groundbreaking, but it gives an indication of where the carrier may go down the line with phone capabilities. That's important for a developer looking to take advantage of the latest and greatest from devices.

Verizon, for instance, had a 3D test device on display. While 3D has been out for a while, including the HTC Evo 3D from Sprint Nextel and the LG Thrill from AT&T, it hasn't exactly been a hot seller. In fact, a lot of critics say 3D is just a distracting feature that adds little to the smartphone experience.

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