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AI-Recommended Music? Spotify Is Giving You the Power to Personalize

On stage at SXSW, Spotify Co-CEO Gustav Söderström announced a new feature that lets you shape your own Taste Profile.

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Headshot of Macy Meyer
Macy Meyer Writer II
Macy is a writer on the AI Team. She covers how AI is changing daily life and how to make the most of it. This includes writing about consumer AI products and their real-world impact, from breakthrough tools reshaping daily life to the intimate ways people interact with AI technology day-to-day. Macy is a North Carolina native who graduated from UNC-Chapel Hill with a BA in English and a second BA in Journalism. You can reach her at mmeyer@cnet.com.
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A screenshot of Taste Profile Spotify's new feature.

This feature is currently in beta and will begin rolling out first to listeners in New Zealand in the coming weeks. 

Spotify

A new Spotify feature promises to let you review and customize your Taste profile, Co-CEO Gustav Söderström announced during a session at South by Southwest Friday.

Right now, Spotify's Taste Profile is AI-driven based on your listening habits, history and song preferences. The in-app AI analyzes what you skip, play, repeat, revisit and save to personalize the recommendations you see in Discover Weekly, Daily Mixes and Wrapped playlists. But this new feature is giving you, the listener, the power to shape what you see. 

This feature is currently in beta and will begin rolling out first to listeners in New Zealand in the coming weeks. 

Read more: Get the latest from SXSW 2026

Fine-tune your Taste

With this feature, Spotify is taking you under the hood to show you how the app understands your music taste. Then you can edit it for yourself to mold what you're recommended on Spotify's homepage. 

Want to listen to more Justin Bieber? You can ask for more. Want less house music added to your recommended playlists? Ask for less. 

You can also tell the app what genres and artists you're in the mood for, or if there's a certain vibe you're looking to curate. 

Over time, your input will fine-tune your music recommendations, so what gets prioritized, queued and discovered on Home is curated with your help.