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Google AI Mode Will Help You Buy Tickets to Concerts, Sporting Events

Users will be able to drop their ticket-buying query straight into the Google search bar, then sort through results.

Headshot of Gael Cooper
Headshot of Gael Cooper
Gael Cooper
CNET editor Gael Fashingbauer Cooper, a journalist and pop-culture junkie, is co-author of "Whatever Happened to Pudding Pops? The Lost Toys, Tastes and Trends of the '70s and '80s," as well as "The Totally Sweet '90s." She's been a journalist since 1989, working at Mpls.St.Paul Magazine, Twin Cities Sidewalk, the Minneapolis Star Tribune, and NBC News Digital. She's Gen X in birthdate, word and deed. If Marathon candy bars ever come back, she'll be first in line.
Expertise Breaking news, entertainment, lifestyle, travel, food, shopping and deals, product reviews, money and finance, video games, pets, history, books, technology history, and generational studies Credentials
  • Co-author of two Gen X pop-culture encyclopedia for Penguin Books. Won "Headline Writer of the Year"​ award for 2017, 2014 and 2013 from the American Copy Editors Society. Won first place in headline writing from the 2013 Society for Features Journalism.
Gael Cooper
2 min read
A man stands in front of a stage presenting with a digital ticket interface on the screen.

One of the new AI Mode features in Google search is finding the right tickets for you straight from the search bar.

James Martin/CNET

Buying event tickets seems to have become more difficult in recent years -- just ask Taylor Swift's fans about their struggles to get tickets to her Eras tour. Now Google wants to use artificial intelligence to help you. At the company's annual I/O developers conference on Tuesday, the company demonstrated that one of Google search's new AI Mode features that it can help you find the right event tickets for you, directly from the search bar.

Instead of going to the concert or sporting event's website, the new feature will allow you to type what you're looking for into the search bar, specifying the event you want tickets for, details about what you want to pay and where you want to sit.

Read more: Buying Concert Tickets Online Is a Mess. 10 Tips for Grabbing the Seats You Want

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When you drop in a query, AI Mode will surface different sets of tickets so you can find what you want. 

Google's example query was "Find two affordable tickets for this Saturday's Reds game in the lower level." Search used that criteria across several ticket-buying sites and then presenting several options.

A date for the new feature wasn't given, only a promise that it would be arriving "soon." Google also promised to move AI Mode beyond ticket-buying to help with restaurant reservations and appointments for local services.

Other topics discussed at Google I/O include the futuristic video chats of Google Beam and the filmmaking tool Flow.

Read more: Everything Announced at Google I/O 2025 

Watch this: Everything Announced at Google I/O 2025