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Instagram extends Reels up to 60 seconds, adds captions stickers

The change came in on Tuesday.

Headshot of Dashia Milden
Headshot of Dashia Milden
Dashia Milden Editor
Dashia is the consumer insights editor for CNET. She specializes in data-driven analysis and news at the intersection of tech, personal finance and consumer sentiment. Dashia investigates economic shifts and everyday challenges to help readers make well-informed decisions, and she covers a range of topics, including technology, security, energy and money. Dashia graduated from the University of South Carolina with a bachelor's degree in journalism. She loves baking, teaching spinning and spending time with her family.
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Instagram first introduced Reels last year. 

 Sarah Tew/CNET

Watch out, TikTok. Instagram Reels is hot on your heels. As of Tuesday, Instagram Reels can be up to a minute long, after previously being limited to 30 seconds. The Facebook-owned photo and video sharing platform unveiled the change by way of its Twitter account. 

It also added a captions sticker within Reels, which converts audio into text-based captions so you can watch Reels content with sound off. It's available in a few English-speaking countries, and Instagram plans to expand the feature to additional countries and languages soon. 

Earlier this month, TikTok extended its videos to up to three minutes. Instagram's news is also good for TikTok users who want to post longer TikTok videos on their Instagram accounts with Reels. 

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