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Laundry-Folding-Robotics Company Attracts $400M From Jeff Bezos and OpenAI

The vision for laundry-folding robots is far from new. Could it be different this time?

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Headshot of Samantha Kelly
Samantha Kelly Contributor
Samantha Kelly is a freelance writer with a focus on consumer technology, AI, social media, Big Tech, emerging trends and how they impact our everyday lives. Her work has been featured on CNN, NBC, NPR, the BBC, Mashable and more.
Samantha Kelly
3 min read
two robotic arms folding a pair of shorts

Who likes to fold laundry? Fortunately, these robots do.

Physical Intelligence/Screenshot by CNET

Jeff Bezos is among the investors pouring money into a San Francisco-based startup working on household robots that perform chores, such as folding laundry and working the toaster.

Physical Intelligence, which launched earlier this year, recently raised $400 million in funding -- at a valuation of $2 billion -- from a handful of notable investors, including Amazon founder Bezos, ChatGPT maker OpenAI and venture capital firms Thrive Capital and Lux Capital. With this backing, Physical Intelligence aims to push the boundaries of household robotics by developing machines capable of handling a diverse array of domestic tasks.

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The New York Times reported the funding news earlier.

On its website, Physical Intelligence says its mission is to bring general-purpose AI into the physical world as its scientists and roboticists continue to develop foundation models and learning algorithms to power existing and future robots. The latest funding will go toward supporting the development of software aimed at improving robots' adaptability to new tasks.

Physical Intelligence didn't immediately respond to a request for elaboration.

The news comes at a time when Big Tech companies, including Microsoft, Google and Meta, are spending billions of dollars to integrate AI into a wide array of tasks, from industrial processes to chatbots and other consumer-friendly products. Last month, Tesla unveiled its vision for Optimus humanoid robots in the home, including the ability to walk dogs and fold laundry, but the robots appeared to have been assisted by human operators nearby. The situation highlighted how some of the most advanced AI and robotic systems still struggle with basic real-world tasks. 

Though some robots can perform particular tasks really well -- such as brewing beer, making ice cream or cooking ramen -- it's harder for them to perform a handful of multiple tasks. It's a challenge that researchers and startups have long tried to tackle, without much to show for it.

Physical Intelligence recently published a paper detailing how its robots are working hard to fold laundry, put bread in a toaster and bag groceries. The company said its model, called π0, is trained on a wide variety of robot configurations and tasks and is more capable than other robots of adapting to physical and functional constraints. 

On its site, the company described how it fine-tuned the system to fold laundry into a neat stack from a pile of tangled shirts, using either a mobile robot or a fixed pair of arms. "To our knowledge," it said, "no prior robot system has been demonstrated to perform this task at this level of complexity."

However, this is far from the first time a robotics company has set its sights on modernizing laundry. In 2010, robotics company Willow Garage gave away $4 million worth of robots to nearly a dozen researchers to advance the state of general-purpose robots. Though one graduate student made progress on folding towels, the startup shut down in 2014 after reportedly spinning off most of its innovations into other private ventures. 

With the latest advancements in AI, however, investors appear to be more optimistic that perhaps we're getting closer to robots lightening the load at home after all.   

Watch this: These AI Robots Want to Do Your Chores for You