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MoviePass just limited 'unlimited' movie watching in a huge way

The monthly subscription service won't let you see the same movie twice.

Headshot of Jessica Dolcourt
Headshot of Jessica Dolcourt
Jessica Dolcourt VP, Content Operations and Commerce, CNET Group and CNET Labs
Jessica is a passionate content strategist and team leader across the CNET family of brands. She leads a number of teams, including commerce, performance optimization and the copy desk. Her CNET career began in 2006, testing desktop and mobile software for Download.com and CNET, including the first iPhone and Android apps and operating systems. She continued to review, report on and write a wide range of commentary and analysis on all things phones, with an emphasis on the iPhone and Samsung devices. Jessica was one of the first people in the world to test, review and report on foldable phones and 5G wireless speeds. Jessica began her leadership role managing CNET's How To section for tips and FAQs in 2019, guiding coverage of topics ranging from personal finance to phones to home. She holds an MA with Distinction from the University of Warwick in the UK.
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MoviePass just changed the definition of "unlimited" movie-watching.

MoviePass

Bad news for all of you who're angling to binge-watch Avengers: Infinity War in theaters this weekend using your MoviePass app. 

The $9.95 monthly subscription service, known for letting you watch as many movies in participating theaters as you want, just added a big, fat limit to its terms: You can now watch the same movie only once, not over and over again.

The company's support website says:

We recently updated our Terms of Service to reflect that MoviePass subscribers are only permitted to see a select movie in theaters once with your MoviePass. We hope this will encourage you to see new movies and enjoy something different!

MoviePass didn't immediately respond when we asked why the company made the change.

Via Android Central