This year's Super Bowl pits the two-in-a-row champion Kansas City Chiefs against the Philadelphia Eagles. It'll be played on Feb. 9 in New Orleans, and will air on Fox. So when Mark Evans, executive VP of ad sales for Fox Sports, recently told The Hollywood Reporter to expect plenty of AI ads during the game, he knows what he's talking about.
Read more: Watch a Batch of Ads From Super Bowl 2025
Evans told THR to expect both ads from "massive companies investing in AI" as well as from "some AI-focused companies," but didn't offer a list of ads. And my research hasn't discovered a ton of pure AI-themed Super Bowl ads. Still, some of them are already out, or the companies are talking about them. Here's what we know is coming, and we'll add more as they're revealed.
Read more: Super Bowl 2025: How to Watch Chiefs vs. Eagles Without Cable
Google Pixel 9 With Gemini: Dream job
Google promotes its Gemini AI chatbot in its Super Bowl ad by showing a father practicing for a job interview. He's letting the AI on his Google Pixel 9 phone ask him interview questions and then offer him advice on his answers. He uses his dadhood days to inspire his answers, while we see a flashback of how he tackled the challenges of raising his now-collegiate daughter. When she runs back to give him one more hug on her first day of college, you can almost hear the collective "awwwwww!" from viewers.
A second, digital-only ad, shows a man trying to brush up on his nonexistent sports knowledge ("Gemini, how many innings are in a football game?") before watching the game with his girlfriend's family. I dunno, if you yell "Roughing the kicker!" at random times, perhaps when no one is out on the field kicking, you're just going to fumble the relationship.
GoDaddy Airo: Goggins sells goggles
Actor Walton Goggins will appear in a GoDaddy Airo ad during the big game. The commercial is supposed to show how GoDaddy's AI-powered domain-choosing experience turned an idea Goggins had for Walton Goggins Goggle Glasses into a business. The actor's business is, it seems, real, selling futuristic looking sunglasses for $150 a pop.
He'll also return to the air in three shows – Invincible on Amazon Prime Video on Feb. 6, the third season of The White Lotus on Max on Feb. 16, and in the fourth season of The Righteous Gemstones, also on Max, premiering in March.
Salesforce: McConaughey's dining disaster
It's not alright, alright, alright during Matthew McConaughey's meal in this Salesforce Super Bowl ad. The actor is getting soaked at an outdoor table because, apparently, he booked a table without using Salesforce's AI agent, Agentforce.
But then pal Woody Harrelson waves him over to an inside table at a restaurant that apparently uses AI to let it know when to come from out of the rain. Yeah, it doesn't make a lick of sense.
Read more: How to Watch the Super Bowl Halftime Show With Megastar Kendrick Lamar
Booking.com: Muppets on vacation
Who doesn't like The Muppets? In the Booking.com Super Bowl slot, Miss Piggy gets her boutique-hotel experience, Kermit plays his banjo on the beach, Animal digs in the sand like the crazy animal he is, and old grouches Statler and Waldorf hate everything and cancel.
While the ad doesn't call out AI by name, you could still consider this an AI ad because it demonstrates the company's recently introduced AI Trip Planner, which is meant to help personalize vacation experiences.
Meta AI glasses: Battle of the Chrises
Meta displays its AI-powered Ray-Ban glasses with the help of two superpowered actors named Chris – Chris Pratt and Chris Hemsworth.
The Chrises seem to be using their AI glasses to get more information about exhibits in a museum, but it turns out to be Kris Jenner's private art collection. It's kind of funny until Jenner shows up.