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Cricket's Muve Music rate plan hits 1M milestone

Integrated into every Android phone, the unique service is catching on with Cricket subscribers.

Headshot of Jessica Dolcourt
Headshot of Jessica Dolcourt
Jessica Dolcourt VP, Content Operations and Commerce, CNET Group and CNET Labs
Jessica is a passionate content strategist and team leader across the CNET family of brands. She leads a number of teams, including commerce, performance optimization and the copy desk. Her CNET career began in 2006, testing desktop and mobile software for Download.com and CNET, including the first iPhone and Android apps and operating systems. She continued to review, report on and write a wide range of commentary and analysis on all things phones, with an emphasis on the iPhone and Samsung devices. Jessica was one of the first people in the world to test, review and report on foldable phones and 5G wireless speeds. Jessica began her leadership role managing CNET's How To section for tips and FAQs in 2019, guiding coverage of topics ranging from personal finance to phones to home. She holds an MA with Distinction from the University of Warwick in the UK.
Expertise Content strategy | Team leadership | Commerce | Audience engagement | Tips and FAQs | iPhone | Samsung | Android | iOS
Jessica Dolcourt
Alcatel Authority
Like all Android phones, Cricket's Alcatel Authority features the Muve Music service. Josh Miller/CNET

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LAS VEGAS--Cricket's Muve Music service has surpassed the 1 million subscriber mark, the company announced today.

This year's CES marks the second anniversary of the Android rate plan, which bundles unlimited music downloads, ringtones, and ringback tones to text, talk, and Web plans, starting at $50 per month.

Although 1 million may not sound like a large number for wireless giants like Verizon and AT&T, the milestone is significant for Cricket's much smaller prepaid subscriber base of about 6 million, and a demographic that typically shies away from purchasing expensive plans.

Deals with national retailers like Best Buy have helped Cricket gain exposure to Muve Music outside of its own brick-and-mortar stores, and Muve remains an innovative differentiator for Cricket, its ace in the hole for a demographic that skews young.